Bing™ Growing at Expense of MSN® ?

Bing is a search engine developed by Microsoft in 2009. In July 2009, there was a partnership between Yahoo! and Microsoft. Bing was integrated into the site to replace the search engine of Yahoo! in the U.S. and Canada. Currently, Brazil, Mexico and Australia are also affected by this change. The transition took place in stages and will cover France also in near future. The integration of Bing and Yahoo! will make a new image of the site because this search engine offers several new features and options such as price comparison.

There has been an increase in the use of Bing. ComScore reported that Bing has reached a market share of 12%. Without doubt, Bing is taking advantage over the competing browser. Microsoft is introducing new functions for Bing. Its determination to continue to compete with Google in this area is bringing the company to build Bing with much improved functionality to the delight of everyone. Recently Bing had reached a user base of 90 million, representing a growth of almost 50% during the last half of the year. Microsoft improved Bing’s interface, adding further enhancements, such as management of search and integration with Facebook. Currently, Microsoft is trying to built Bing via MSN.com but this effort is not coming free of cost. It is noted that MSN partners and the sales staff of company are feeling that the Bing links are taking prominent space of MSN home page. The website http://blog.searchenginewatch.com has published a very informative article with screen shots of MSN.com which has more than 70 links of Bing on the home page. Microsoft is happy to see the growth and rising revenues of Bing.

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