Qualcomm announced a new software development kit to encourage the development of augmented reality (AR) applications for the Google Android operating system that will help the developers to create new augmented reality apps for devices using Google’s Android operating system.

Taking Technology to the next level, Paul Jacobs, Qualcomm’s chief executive has launched the software development kit at the company’s Upling conference; this kit will be offered for free to the developers and is aimed at encouraging them to create a new generation of vision-based augmented reality applications.

The Company’s 1GHz processor already powers some of the most advanced and wanted Smartphone’s, including Google’s Nexus One and HTC’s HD2, Incredible, and EVO 4g Smartphone’s, for once the Google’s Android phones are ahead of Apple’s iPhone. iPhone users will have to wait for the next operating system before they can use some of the best augmented reality apps.

The software development kit brings the world of fiction to reality, this concept of (AR) existed for years but with the latest generation of mobile phones many of which encompass 3G mobile internet access and access to a growing range of mobile applications, augmented reality’s route into the mainstream becomes clear.

The software development kit features different (AR) apps, one example would be a program which activates when pointing a camera phone down a city street, then tags all the retail stores with data about the store’s offerings and by focusing your phone camera on a building you can get to know more about the history of the building on your screen.

Qualcomm’s augmented reality platform offers state of the art image detection and tracking technology, this software is already in use by toy maker Mattel, the potential of this technology is illustrated by the 21st century makeover to the company’s classic Rock ‘Em Sock ‘Em boxing game which is serving as a testbed for the AR technology. The players can control the sparring by hitting the buttons on the touch screen to floor the opponent down.

Qualcomm will make the beta version of the software kit available in fall.

The Company has also announced its collaboration with Georgia Institute of Technology to establish an augmented reality studio. The studio will use Qualcomm’s augmented reality platform to develop new application concepts and prototypes. And is also partnering with game engine developer Unity Technologies to create the potential for augmented reality games running on Unity for Android.

The concept of (AR) has been borrowed from science fiction- digital content and is superimposed on a live view from a camera. Augmented Reality has proved increasingly popular in the recent times and is a feature that has left behind Apple’s iPhone.

Augmented Reality technology is ideal for technology solutions that extend physical toys into new. But obvious, this vision of the future is dependent on a number of factors, not least augmented technology making the leap from mobile phones in to something less obtrusive, something that could be worn at all times.