Since its release on July 22, 2009, Windows 7 was a deviation from the usually established mode of naming operating system by Microsoft. Windows 7 which is the current operating system released by Microsoft is considered by Microsoft to be the seventh generation of its operating system, hence the name Windows 7. Although, there are reports that Windows 8 is also in the pipeline. Windows 7 was launched in six editions namely: starter, home basic, home premium, business, enterprise and ultimate.

FACTS

From the time of its launch, Windows 7 surpassed all marketing expectations when compared with other Microsoft operating systems within the same period of time. In the US alone, it recorded over 200 percent increase in sales forecast. This might be attributed to lower than expected sales price, which is as low as $55, and just $30 for students wishing to upgrade. Its many features make using the operating system a joy to computing; and it is available through a network of about 45,000 retailing shops both in and outside the US.

Knocks from other OS

Other computing giants are not sleeping and letting Microsoft have a run of the way. Top on the list is Linux with its new release called Ubuntu 9. This OS has received favorable rating from users around the world. This OS is also compatible with other peripherals such as printers, and can be adopted to suit several applications. But the most significant advantage of this OS is it is an open sourced OS. This has posed a great challenge to the demand for Windows 7.

Another OS challenging Windows 7 is from Apple Computers. With the launch of Apple’s Snow Leopard OS (MacOS X 10.6), Apple has once again repositioned itself back in to the game. With reported increase in sales figures, there is no doubt that they are biting into someone’s share of the market. Although Apple is primarily serving middle to high end users, while Microsoft sell OS licenses to low end market.

The major challenge to Windows 7 will come from Microsoft Windows XP. It is getting difficult to get people to jettison the good old XP for Vista, and the same thing may well repeat itself with Windows 7. Google on its part also announced the introduction of a PC Operating System to compete with Windows, although Google Chrome as it is called is an open source lightweight operating system designed to be web based (i.e. running inside the browser) with its primary focus on supporting the Chrome browser of Googles.

With all these challenges how does Windows 7 make it and still continue the dominance of Microsoft in the operating system environment. Some analyst has commented that the actual competition is between Windows 7 and Snow Leopard; but this might not be entirely correct as Microsoft more than concentrates on the low end market of PC, while Apple deals with middle to high end of the market. All these situations go to show that despite knocks and blows from several quarters, Windows 7 is still expected to perform as other Microsoft operating systems.