Microsoft Outlook has now updated its Social Connector plug-in. This activity has been undertaken to allow its users to capture photographs and access the wall posts within their e-mail account. Facebook will be available on Outlook 2010, 2007 and 2003 versions. Social connector will also be able to connect Facebook profiles with contacts stored in Outlook.
Microsoft Wants to be Well linked in Social Arena
This is not the first time Microsoft has upgraded its Social Connector, looking at the market trends. Earlier this year, the company linked MySpace and LinkedIn to its Connector. In June this year Microsoft launched the Twinbox plug-in that allows viewing of Twitter posts in Outlook, itself.
Any updates from these social networks can appear in Outlook’s inbox. Microsoft has recently launched Social Connector version 1.1. By using this version the users will receive real time updates in the “People’s Pane” inside the Outlook.
Social networks are believed to be helpful to businesses in getting freely accessible information about their consumers, partners and peers. But if this information is not managed properly it can also act as a major information technology risk to any organization.
The Rationale Behind this Up Gradation
The number of users using online social networking websites is growing rapidly. Even large corporate have witnessed their employees using these sites from their office computers. It is believed that of all the internet users worldwide, approximately 67% visit social networking sites and blogs. Another study concluded that 56 percent employees in corporate used unsupported applications. Of these, 68 percent were accessing social networking sites.
Considering these figures Yahoo has already integrated Facebook updates into its mail account. Now its Microsoft’s turn to cater to needs of such users. This act will enable its e-mail users to utilize a complete communication hub right on their desktop. To achieve this goal the company has decided to integrate these sites on its Outlook Connector itself.
It’s a One Way Stream
Social Connector will allow Facebook’s contact information in Outlook but will not allow users to post the similar contact information on the social networking site. The users can rest assured in matters concerning their privacy. Social Connector will be as secure as these social networks.
With this activity Microsoft is willing to connect existing social networks instead of following its peer Google. It is rumored that Google will soon launch its own social networking site called “Buzz”.