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Netezza in IBM’s loop for $1.7 Billion

IBM has recently announced its acquisition of Netezza for $27 per share which roughly translates to $1.7 billion. This acquisition is being seen as IBMs initiative to expand its business analytics.

Over the past few years since its conception, Netezza has provided data warehousing analytics appliances. It has become one of the leading to provide data warehousing, across a broad spectrum of business clients. The key reason for IBM to acquire Netezza was due to its “key differentiator at a time when organizations of all sizes are looking to gain more insight from their business information.”

IBM has thought out new marketing strategies through which it would like to expand its business presence. As Netezza had already been a business partner for IBM, it was a necessary decision to include Netezza within its expanding business horizons.  Steve Mills, SVP and group executive of IBM software and systems explained this business strategy as follows, “IBM is bringing analytics to the masses. We continue to evolve our capabilities for systems integration, bringing together optimized hardware and software, in response to increasing demand for technology that delivers true business value.”

IBM has over 6,000 consultants that are the stronghold of the analytics market. As a result in order to cater to the growing demand of the analytics market IBM has invested $12 billion in 23 analytic business activities. With the acquisition of Netezza IBM seeks to cut down on the cost and optimize on data warehousing analytics appliances.

Story behind the acquisition of Palm

A few days back, PDA pioneer- Palm has been purchased by Hewlett-Packard for a whopping 1.2 billion US dollars. It’s a locked deal now, but media has come to know that industry giants Apple and Google were also interested in buying out Palm.

About Palm

The most sought after invention by Palm till date, was the PDA. This invention shot the company to great heights. The company is a proud owner of many patented products in its portfolio like Palm V; Windows based Treo, Foleo, Palm Pixi and the Pre. After the launch of Palm Pixi and Palm Pre the company tried hard to come out of pilling losses. But continuing gloomy quarterly results forced the company to go for sale. Unfortunately after the invention of PDA there is not much to the credits of Palm. This paved the way for HP grabbing Palm.

It was a tug of war

There were mainly five contenders for the purchase of Palm. They included industry giants Google, Apple and Research in Motion. Palm’s Intellectual Properties and Patents acted as a piece of sugar to attract these flies. Both Google and Apple actually bided for the company fearing if they would not purchase it, their rival will surely do.

Apple placed a bid on Palm’s portfolio forgetting the fact that if successful then the company will have to manage two competing operating platforms. Low bid was the reason of Apple not winning the bid.

When Google came to know that Apple has lost the bid, they also did not show much interest in the company.

Rumors mills believe that apparently Rim (makers of Blackberry) was also interested in the deal. There were strong chances of Rim winning the bid for Palm, but at the last moment a higher bid from HP led Palm going in hands of HP.

Reasons for HP buying the company

Like other contenders HP was also interested in Palm’s intellectual properties and Patents portfolio, but one thing which was most attractive for HP was Palm’s new WebOS mobile operating system.

HP is mainly a Personal Computer and Enterprise service company. It is speculated that HP bought Palm for using Palm’s WebOS operating system to enter the ever expanding mobile device market. Whereas HP commented that they are willing to use WebOS for developing a tablet and Web connected printers.

Google says the deal is closed

Google has no plans of going ahead with its deal of the AdMob acquisition. This has come as a surprise for lots of people as it has been just three days since FTC (Federal Trade Commission) gave a green signal to the seven hundred and fifty million dollar deal. People came to know about this when the Vice president of Product Management of Google, Susan Wojcicki, came out with the decision on the official blog of Google. The blog said that Google was more interested in integrating the portion of AdMob with the advertising unit of Google as soon as possible. The people of the top management at Google are making use of the time given to them by FTC in this regard.

Google is now more interested in creating newer products for its customers and they want to offer their current services in the best possible manner to its public. They want the upgrading and integration to happen as soon as possible and have also promised that they would keep their followers and customers up to date about the recent change of events taking place.

Google is also paying special attention to the mobile advertising space. This is mainly because business rival Apple is getting into some unfamiliar territory and is succeeding in getting hold of some prestigious clients which once belonged to Google.

Google has plans of repurchasing the shares of AdMob which would be issued by them in the open market. This repurchase activity is expected to begin as soon as the acquisition is over. The money for the repurchases would be available from the working capital already present with Google.

If you have a look at the letter given out by Omar Hamoui on behalf of AdMob, it clearly states that the acquisition deal is closed and that the two companies would be working together as one unit in the future. Even though AdMob is very happy to be working with Google, there are certain things that they have made very clear to the general public. They have stated that their topmost priorities are their advertisers and publishing partners and that they are committed to delivering a smooth integration process to their valued clients.

Speaking to their publishers and advertising partners, AdMob has stated that their employees and staff would give their best efforts for ensuring the satisfaction of the clients. The staff includes the sales, marketing, engineering, product and business development teams. As far as the smooth integration process is concerned, they are committed to provide better service and products to their customers in collaboration with Google. The integration process has some things that need to be taken care of, hence it might take some time before everything is sorted out. Till then the company has given assurance that their usual business would be carried out with the same effect and efficiency as it was done before. They have also promised to keep the general public posted about things that will happen in the days to come.

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Call Now: +1 833-522-1003
Call Now: +1 833-522-1003