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Microsoft, GM Partner On Kinect Virtual Test Drives

Chevrolet’s Volt the new plug-in hybrid electric vehicle is ready for launch in November this year. Its propulsion system will be based on general Motor’s new Voltec electric automobile platform, which is significantly different from earlier BAS Hybrid and Two-Mode Hybrid systems.

Being a new technology altogether General Motors will also be marketing it in a new way entirely.  General Motors has tied up with Microsoft for developing the first of its kind campaign. This campaign will tap the Xbox 360 to promote its electric Chevrolet Volt. Xbox along with Kinect will make it possible for general Motors to let the new car be experienced by people virtually on their TV screens. New multi-screen advertising campaign will make the people physically involved with the brand and virtually feel the new car.

Xbox is used majorly by youngsters and kids, so will this new mode of advertisement really make a difference still remains a question. Probably keeping this in mind Microsoft is coming up few other marketing strategies for General Motors. For promotion Microsoft’s game studios has developed the “Kinect Joy Ride” which lets people virtually test drive the electric car via their TV screen. To get the Keys for starting the virtual car’s engine people first need to watch a video ad in-dash on Xbox Live or on the web. Some other marketing moves by Microsoft include adding a calendar event in people calendar applications for getting a test drive of Volt. It will also give the details of the dealers in their area. Microsoft is also using the “Deep Zoom” technology within SilverLight graphics for giving an enhanced and detailed look of the car’s interior and exterior. Company is also planning to setup kiosk machine with Kinect in the promotional events by General Motors so that visitors can test ride Volt there and then.

Jim Campbell the Marketing VP of Chevrolet in U.S said “Kinect allows us to bring the excitement of the showroom to the living rooms of our customers. It’s a way for us to replicate the experience of physically involving with a product that is essential to the customers purchasing decision.”

Microsoft and General Motors is planning to start the campaign this month. As already said the outcome of this new promotional technology remains a question but it definitely will start a new era for marketing campaigns. We surely will see similar other products being marketed in similar fashion.

Hackers Can Control Your Car

Picture yourself driving at a breakneck speed ala James bond and losing control of the brakes just when you’re about to close in on a train stop. To top it all off, the train is just a few seconds away from crushing your vehicle to pieces. By now, everything should be going in slow motion and your jaw would have tightened in concentration. Hit the pause button there to stop speculating. That could only happen in the movies right? If you think car hacks only happen in movies then you might be in for a surprise.

A report from The New York Times suggests that such a thrilling—and scary—scene might become a reality after all. Two collaborating teams of researchers from the University of California San Diego and University of Washington presented a report in the IEEE Symposium on Security and Privacy yesterday, May 19th, regarding the risks present in automotive embedded systems. The IEEE Symposium is one of the leading venues for putting forward recent developments in computer security and electronic privacy. The IEEE Symposium also brings together researchers and professionals from these areas of expertise.

According to The New York Times, the study-Experimental Security Analysis of a Modern Automobile- proved that researchers can remotely control “ a wide range of automotive functions and completely ignore driver input — including disabling the brakes, selectively braking individual wheels on demand, stopping the engine, and so on”. With computers integrated into car systems today, a whole new world has opened up for hackers to exploit. These vulnerabilities are much akin to the present risks that our computers face. However, the car industry has had limited studies performed on these threats; or rather ignored to enlighten the public with this fact.

The study aims to present the larger picture involved in utilizing a computer network in a car. The researchers were quick to point that their study was about network security in automobiles and not about the risks of having a computerized system in cars.

The researchers proved that they were able to manipulate cars through a wireless network. They confirmed that they were able to do this and much more including erasing all data of unauthorized invasion after that. They compared the seriousness of this security flaw to problems that we had in the past with our computers when we started connecting to networks. Back then, it was generally ignored and considered a folly. Only after the far-reaching effects of security breaches on a network were felt was this problem addressed.

To date, most average PC users have only encountered the tip of an iceberg when it comes to facing network security issues. A large number of people remain in blissful ignorance of the dangers they could come across by connecting their PCs to a network. The threats remain virtual and do not directly put lives in danger. With cars however, simply losing control over the brakes or just the ventilation system seems frightening and too close for comfort.

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Call Now: +1 315-226-4249
Call Now: +1 315-226-4249