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Microsoft’s New Application Store for the Windows Phone 7

Microsoft is following suit, the trend started by apple and then continued by Google, a very wide application base. Microsoft has recently opened up its portals for the international developers and is offering various tools to help them write applications and games for the new Windows Phone 7 series which is expected to be released into the market in the 4th quarter.

As the presence of a wide app. base is gaining more importance as a deciding factor in choosing a smart phone, Microsoft is showing more interest in its inconspicuously missing app base. The app. developers now have a chance to use Microsoft’s most sought after tools and make app’s that help us do anything from playing games to paying bills online to accessing social networking sites such as Facebook and twitter to in some cases booking tickets online. Such are the apps that Microsoft is targeting.

Some more facts that might have woken up Microsoft from their stupor-
The number users who connect wirelessly to internet are expected to top 10 billion by 2015 which is five that of what it is today. If the present trend is to continue revenues made by the sales of applications alone are estimated to cross $18 billion by 2012 compared to the $5 billion as of today.

Microsoft announced free access to critical tools for developers such as – Visual Studio 2010, and Expression Blend 4 for tools. The XNA Game Studio 4 for the development of various games. It announced free support for Silverlight framework which is essential software to build media rich applications.

The free access provided to the tools grabbed the limelight at the MIX 10 conference for the developers guild held in Las Vegas in march. Microsoft has decided to lay down standards for the minimum configuration that a device needs to have to run Windows Phone 7. By laying down this standard, they say, that are ensuring that the customer gets the optimal performance of the new operating system.

The standards that they have set include a multi-touch touch sensitive touch screen, 256 MB of Random Access Memory or simply RAM, at least 8GB of flash storage, ARMv7 Cortex/Scorpion processor or better, directx 9 acceleration, a five megapixel camera (with flash with a dedicated camera button), GPS, accelerometer and compass.

Joe Belfiore, corporate vice-president, was recorded stating that the new operating system’s design is centred on social networking and is designed for somebody who is” 38 years old, 76 per cent employed and 73 per cent in a partnered relationship”, whom he also goes on to term as life maximizers.

The factor which will differentiate the phones of today from the phone of tomorrow is the ability to sync data from your phone to the PC and from your PC to the phone. Apple offers integration of music from the PC to the phone, Nokia has the Ovi service package, google offers map services. But Aaron Woodman, Microsoft’s director of mobile communications, asserts that the new Windows Phone 7 series will include all the above mentioned features and also integration with Microsoft’s famed gaming console the X-Box. The small screens of your mobile phones are all set to change forever with the launch of the Windows Phone 7.

Facebook’s Unveils New Content Sharing Button

Facebook is launching a new content sharing button later this week, which can be embedded by other websites on their pages. However the button will not be used by Facebook  for its behavioral advertising campaign.

The content sharing button will be similar to the “like” button that is often used to share content on social networking websites. Facebook seeks to follow a similar strategy of Twitter, in which users can share content among themselves which they like.

However, skeptics are paranoid about the fact that Facebook will use the content sharing button to understand the behavior of its users, and therefore post advertisements that suits the user’s requirements. Facebook’s media spokesperson has clarified that; it will not be using any targeted advertisements based on the content sharing tool.  Currently, Facebook uses targeted advertisements that are based on the user’s personal profile, without disclosing any information.

There are a multitude of new Facebook products that are to be launched at Facebook’s annual F8 conference in San Francisco, this Wednesday. A Facebook spokesperson said “All the products we are launching at F8 are focused on giving developers and entrepreneurs ways to make the web more social. We have no announcements or changes planned to our ad offering and ad policies.”

Facebook users certainly do not want a repeat of 2007 where Facebook was involved in a “beacon system” that allowed aggressive viral marketing by companies, targeting users.  The new content sharing button is will only be used for sharing information amongst the users and not other third party.

Facebook: Is it Really Socially Secure?

Due to recent criticism of lack of security provide by many social networking sites, Facebook has decided to increase the security measures for its users. Through this action Facebook does not only want to protect the privacy of its users but also provide security against malicious threats, like viruses, spyware and spam.

The pressure to take action on the security front comes increasingly from parents being concerned about their children’s online security.  In the recent announcement Facebook will be setting up a special support team that will provide guidance to parents on how to maintain security for their children while using Face book.

However many critics are worried about hackers that send unprecedented spam to the 400 million registered users. Experts want Face book to have better security protocol measures in order to tackle the menace of spam.

Facebook claims that it has introduced new technology measures such as CAPTCHAs (Completely Automated Public Turing tests to tell Computers and Humans Apart), which is an automated computer application that runs on the server. If the application detects that a particular users is sending message in an erroneous manners, it will block that user.

With the increasing amount of users registering on Facebook , it is becoming inevitable that any major issues to security threats will ever get divulged out of proportion. Let’s hope not.

SOCIAL NETWORKING MADE EASY!!!

From scrapping and poking to tweeting, social networking sure has come a long way. It no longer remains a tool to connect with friends for occasional chats but has evolved into a powerful medium of communication and also a business tool.

Users simply used to log on to the web through their browsers to access their social networking accounts but nowadays there are a multitude of clients for different platforms from desktop to mobile. There are even online services which let you manage multiple accounts in one place. To start with there is “www.power.com” which lets you access Orkut, Twitter, LinkedIn, hi5 and also MySpace. All in all it is a complete suite to update all your social networking accounts in one place. Power also provides you the facility of updating photos and also URL shortening. Power is more of a netbook option, desktop users would rather go for something like Seesmic Desktop. Powered by Adobe Air, Seesmic Desktop is available for free download at www.seesmic.com. It also features an online counterpart for netbooks. Managing multiple social networking accounts is a breeze. Its features multiple account managing, profile views and auto complete.

For the twitter friendly people there is TweetDeck, also based on Adobe Air, it features multiple account management. Many of its features are quite similar to Seesmic Desktop. For the Mac community there is Tweetie or the Mac Lounge. Both are fun desktop clients for updating your Twitter status. Another interesting client is Brizzly. It has fun features such as grouping and also an unique feature called mute where updates you do not want to know about temporarily can be blocked. There is also support for Facebook. Facebook has launched its own official desktop client called the Facebook Desktop. Powered by Adobe Air, it is simply is a browser with only functionality for Facebook. The prize for the best of all desktop clients however goes to Digsby. It is a complete package deal which offers social networking, email and also IM. It lets you log on to Yahoo!, Gtalk, MSN and Facebook Chat while also accessing your email and updating your LinkedIn, Twitter and Facebook status. It also features a real time Newsfeed box for notifications.

While desktop clients make social networking easier for those who hate to go through the whole procedure of logging onto every site there are others who are hooked onto the web. A browser add-on would suit them perfectly. For example there is the Facebook Toolbar for Firefox which shows notifications in real time like pokes and messages. There is also a chat icon which can be opened. Echofon is also a famous twitter update browser add-on. With windows for timeline, mentions and direct messages it completes your Twitter experience. It also supports multiple accounts. Yono is another nice browser add-on for Firefox. It lets you update your Facebook, Twitter, MySpace among other social networking sites. It also features an IM client for Yahoo! and Gtalk.

On the mobile front there are innumerable apps which help you in your social networking. Phones such as iPhone and Google Nexus One have a number of apps from third party developers. Social networking sites like Facebook, Twitter and Orkut have their own mobile versions which make it easier to access them on the phone. Fring is one of the more popular platform independent social networking tool.
Social networking clients are not just for convenience but also to make your experience fun and exciting. So go ahead and give each one a try.

Read before you leap!!!

Anyone who has used a computer must have installed some kind of software or signed up for an online service. This may seem a pretty simple and breezy procedure many people don’t realise what they are signing up for when they go through all the steps involved. You may vaguely remember clicking on the Agree button without reading anything stated above it. Well people that is EULA.

EULA or End User License Agreement is mostly ignored but highly important piece of documentation for any software or online service. This seemingly innocuous document is main legalese of any software. By clicking on the Agree button you could as well be signing up for regular viruses from a software company or give up your life savings to a person from another continent. An EULA is a binding legal document on the part of the user of the software and is the basis for settling any dispute. Many EULA have clauses that bind and prevent you from utilising the software the way you want to. For example, the EULA of Windows 7 beta had placed restrictions on benchmarking the software in its EULA. Bloggers then came out with visual graphs and pie charts instead of actual numbers to compare it with Vista and XP. There are also other EULA which prohibit posting of critical or derogatory remarks about any software.

EULA may also contain details about how the user’s details can be collected and used. This may or may not include personally identifiable data which is sent back to the developers. Facebook too had irked many with its EULA or Terms of Service. The original statement of Facebook’s Terms of Service stated something like this: “You hereby grant Facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to (a) use, copy, publish, stream, store, retain, publicly perform or display, transmit, scan reformat, modify, edit, frame, translate, excerpt, adapt, create derivative works and distribute (through multiple tiers), any user content you post on Facebook”. Simply stated it means Facebook could as well morph your photos and post them or publish them in your local newspaper a couple of years after you have closed your account. This virtually gave Facebook unlimited rights over any personal information you upload on its servers. After a nasty fight Facebook finally altered its Terms of Service to less provoking ones.

In other cases EULA may also state how much control a company may exert over its products after their sale. Take the case of Kindle, an e-book reader. When Amazon had got involved in some copyright issues over George Orwell’s 1984, it retracted copies of the book from all its Kindles without user knowledge. Many people had no clue that that company had included such functionality in its device. Thus Amazon had the final say on what books a user could keep on the device.

On the other hand many EULA also try to escape from the possible losses that could be incurred by the use of problematic or badly coded software. There have been cases where such EULA has been challenged.

All that the user needs to ensure safety from a legal tangle is a little alertness and patience. A thorough reading of the fine print will tell what you are signing up for so be careful and do not take the EULA lightly.

Call Now: +1 833-522-1003
Call Now: +1 833-522-1003
Call Now: +1 833-522-1003