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Where does Microsoft Stand with its Tablet?

It has been long since we have seen a successful product from Microsoft’s factory. The recent failures by the company include Mira, Origami and Kin. The problem has become so fierce that Microsoft’s employees are requesting Mr. Bill Gates to rejoin the company and pull it back from shambles.

An Opportunity for Microsoft

The recent debacle by Apple in the form of the  iPad, has brought the company a lot of laurels. Apple is known for its extraordinary marketing tactics. The company tried their best to market the iPad in such a way that users overlook its shortcomings, but alas it did not happen. All the disappointed users voiced their displeasure on the public forums. iPad was good in some cases but poor in most of them, like the extreme delicacy of the product and major connectivity issues because of antenna problems. If the company had admitted in the beginning of having a problem and tried to solve it, this would probably have not happened. The way Apple handled this controversy has hurt their age old image putting them in a place with dishonest companies like Toyota.

However, this event has paved way for Microsoft to come and take away the cake. If Microsoft comes up with a brilliant Windows Tablet, then users will surely forgive it for its failures. But if they get it wrong this time then the company is in for some big trouble.

HP also tried its hand

It seems as if it is very difficult to make a good tablet computer as the industry majors are unsuccessful executing it. Some time back HP had launched its own tablet but it was worse than iPad. Relatively HP’s tablet was heavier in weight, half the battery life with same price. Eventually HP decided to stop the sale of the product and buyout Palm to develop a new technology to stand the competition.

What should Microsoft’s Tablet have?

An ideal tablet computer should have multi-tasking features, PC application support, light in weight, Wi-Fi network access, camera support, Flash support, tethering support, browser choice, a range of different vendors, and perfect hardware. The product should be able to compete with Apple’s iPad in terms of touch performance, price, battery life and simplicity of use.

If Microsoft manages to load its tablet product with all these features then it also has to plan an impeccable marketing plan. Apple had created a sea of interest in iPad through its marketing strategies. Microsoft also should be able to do the same, in order to pull the audience towards the product.

It’s a Do-or-Die for Microsoft

Users worldwide have been pretty patient with Microsoft and its bag of failures but now no more. If Microsoft wastes the opportunity this time, users will think that iPad was much better in comparison to the peers and will start purchasing the same. Microsoft does not have an option to fail; it has to create a PERFECT product this time around.

As far as marketing goes Microsoft’s Kathleen Hall is rightly qualified to undertake an Apple matching marketing campaign.

Microsoft’s reshuffle to get E&D back on track

Robbie Bach and J Allard are one of those people who have worked very hard for the “Entertainment and Devices” (E&D) division of Microsoft. They both were also very much involved in the marketing and development process of the console of Xbox which has very much importance for the Microsoft because they have made lots of research and worked very hard for the development of such an amazing module. However, both have retired now from the Entertainment and Devices field of Microsoft. The retirement news of both of them is under lot of discussions all over the world. Robbie Bach was the main leader of the Microsoft group of home and entertainment. This group has done a lot for the development and research of many important projects for Microsoft like games for the Windows operating system, Xbox, Consumer oriented software and hardware products and many others. In the year of 2005, Microsoft designated Robbie Bach as a president of its completely new division of E&D (Entertainment and Devices). This new division is dealing with many important projects like Games for windows operating systems, Windows Media Center, Zune, Xbox 360 and Xbox. In Addition to these, it is also responsible for the research, development and sometimes marketing of Business of Media Platforms that consists of PlayReady, MediaRoom, Windows Mobile, Kin, and Windows Phone, Communication business of mobiles, many other services and devices and some particular Applications Business and devices which wraps the Surface, Microsoft Hardware, Windows Embedded and Office for Mac.

Whereas, J Allard worked a lot for the research, marketing and development process of Xbox module. He suggested the remarkable improvements in this amazing module of Microsoft Xbox. After completing his work on Xbox, he started to work on Zune and Kin which has just released by the Microsoft in recent days. Along with all these projects, he had also worked in amazing Courier project that has just finished in last year. He was the one who enhanced the importance and growth of internet and World Wide Web (WWW) in 1990s to the Microsoft who was bit confused about all these things. His guidelines made an amazing change for the Microsoft in the development, research and growth in Software industry.

Both these amazing personalities said that their instantaneous retirements are little accidental. Robbie Bach argued that now he wants to entirely focus on his handicap instead of working with Microsoft. But J Allard has made it clear that he will surely work with the Microsoft in the near future by helping the Steve Ballmer who is the advising CEO of Microsoft on various unnamed projects. He said that he has given 95 percent of his life time to the Microsoft and only 5 percent to his personal life and now he wants to change this ratio. He is thinking to give more his time to his personal life than the Microsoft. The fact is that the instantaneous retirements of both these personalities has a great jerk for Microsoft and will surely affect its market value in the future.

It's All in the Family: A Closer Look at the Kin Phones

Last April 12, Microsoft unveiled a new line of phones in its “Time to Share” media event. Previously codenamed Project Pink, the phones were later christened the Kin phones. The Microsoft Kin phone promises to be a unique member of the diverse Microsoft phone family. Unlike the serious, no-fuss Windows Mobile platform and its more hip and modern Windows Phone 7 cousin, Kin appears to be the youngest, most gregarious Windows-CE based platform phone in the Microsoft family.

Kin can be seen as the offspring of Microsoft Mobile and Danger’s T-Mobile Sidekick, a.k.a. The Danger Hiptops. Developers from Danger, Inc., which was acquired by Microsoft in February 2008, were reported to be behind the development of the Kin phones. The Kin phones are also manufactured by Sharp, the same Japanese company that manufactured the Hiptops.

To date, there are two sibling Kins, which are prosaically named Kin One and Kin Two. Kin One is nicknamed the “Turtle” owing to its curvy square shape that looks like, you guessed it right, a turtle. Its main 320×240 QVGA display doubles as a capacitive touch screen, and it also slides out a tiny QWERTY keyboard that lies on top of the phone. It has a 5-megapixel camera with LED flash and standard definition video, mono speakers, and 4GB of internal memory. Kin One’s slightly heavier, pricier sibling, Kin Two (nicknamed Pure), has a larger 480×320 HVGA capacitive touch screen display, a side-sliding full QWERTY keyboard, 8-megapixel camera with LED flash, 720p high-def video recorder, 8 GB of internal memory and stereo speakers. Both phones run on 256 MB DDR RAM, and also has GPS, an accelerometer, Bluetooth 2.1, and a USB slot for charging.

Besides the usual phone specs, the Kins boast of new, social-network optimized features that promise to make social butterflies flutter with delight. The home screen of the phones, called the Loop, greets users with an aggregate of social networking info from Twitter, Facebook, MySpace, Windows Live as well as live web feeds. This means that you stay up-to-date at first glance, and can send back your retweets and status updates in an instant. Keeping socially up to tabs is aided by the Spot, which is an ever-present green dot at the bottom of the screen. Almost any content (text, photo, video, maps) can be dragged to the Spot and automatically sent out via SMS, MMS and email to contacts in the user’s Facebook, MySpace or Windows Live account. Support for uploading photos and videos to Twitter, however, is unavailable.

The Kin phones also boast of the Kin Studio, a newly developed server slash cloud storage service. All text messages, call logs, and contacts are backed up in the Studio. Photos taken on both Kin phones are automatically geocoded and uploaded to the Studio as well. Microsoft thus promises an unfailing backup (and a permanent log?) to precious data stored on Kin phones. The Kin Studio can be accessed with a browser, and you can do cloud searching on the Studio via your phone’s Zune-based browser.

Media playback on the Kin phones is achieved using Microsoft’s own Zune entertainment platform. It allows for streaming music via WiFi or 3G, however it does not have support for Flash so you cannot play YouTube or Hulu videos. There’s also a media sync tool to let Mac users grab media files from iTunes and iPhoto onto Kin.

For a phone that has lots of social networking promise, its inherent limitations make it one of those “it’s either-you-love-it-or you-hate-it” devices. For one, there is a 15-minute delay on updates for the Loop, which is frustrating to see in a phone that claims to be “always connected”. Kin also does not have support for Instant Messaging, which means you can tweet or post your status updates on Facebook but are not allowed to chat. On-the-go socialites who need to keep tabs with dates and appointments will also be disappointed with the Kin’s lack of any calender application and inability to sync with apps like Google Calendar. For a device that touts itself as a “social phone”, the social scope of the Kin phones can actually be quite limiting.

The biggest downside to Kin is the inflexibility of its application suite. The Kin phones do not support third-party applications, so the only apps that you can use on the phone are those it came with. For a “fun” phone that targets the teen-to-youth demographic, Kin has no games whatsoever, and of course, has no games for download. It lacks support for Flash and Silverlight, and has no photo editing software for picture-savvy tweens and teens. With the emphasis on data storage via the Kin Studio, the Kins do not have options for expandable memory – no microSD slots here, so downloading and watching gigabytes of video can also be a hassle.

In the end, the Kin phones do rise up to the Microsoft family name – particularly in its fierce brand protectionism. This inability to cooperate with and support other platforms and applications makes the Kins phones quite limiting in scope. The full set of factory-shipped apps, though, are still in the works, and tweaks can still be made until the phones are finally shipped. Let’s just hope that Microsoft has a change in heart and keep our fingers crossed.

Kin You Believe It? Microsoft Kin Phones Up For Grabs Starting May 6th

A leaked internal email from Verizon May 2nd has revealed what many Microsoft phone fans have been waiting for: the company will have its newest Kin phones available for pre-order via Verizon as early as May 6, and will ship out to the market on May 13.

Microsoft had earlier unveiled the Kin phones, dubbed Kin One and Kin Two, in April 12 of this year. In its soft launch, the company promised that the phone will be available in the U.S. exclusively via the Verizon network in May, and on Europe’s Vodafone network in fall 2010. The Kin phones have been dubbed Microsoft’s “social phones” for the “upload generation”, integrating features that are specially geared for the Facebook-and-Twitter-connected tweens, teens, and in-betweens..

The phone has generated some excited buzz, not so much with its social-networking features, but with a slightly racy advertisement released in mid-April that showed a young man putting the Kin phone under his shirt, taking a picture of a bare nipple, and sending a female [presumably] friend a photo of said nipple. Various consumer groups, organizations and parents’ groups have cried foul over the video which allegedly encourages sexting, which is an SMS text version of phone sex. Teenaged fans high on Red Bull and status updates could only snicker. There are no reports yet however, of the Kin phones being packaged with a label overtly warning, “not for use in sexting.”

To date, the Kin phones will only be available in the US and Europe this year. Microsoft, however, has said that it has plans to release the phones in other countries, although currently they are focusing on the said markets.

Call Now: +1 833-522-1003
Call Now: +1 833-522-1003
Call Now: +1 833-522-1003