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Analyst Doubt Success of Microsoft’s Kin

An industry analyst DFC Intelligence doubts Microsoft’s ability to attract the casual market with its upcoming motion control technological breakthrough in the form of the Microsoft Kinect. In a report from the said market analyst, it said that as Microsoft has previously tried but failed to capture the entertainment mass-market before, so it will be now.

The Xbox 360 has a core first-person shooter audience and it will be hard to diversify beyond that. The Kinect may be a good effort into this diversification but it may not work. Microsoft may hope otherwise but DFC thinks it is highly unlikely that the Xbox 360 will make it to break into the mass market.

The Kinect is Microsoft’s latest approach into the gaming industry. It serves as an attachment to the Xbox 360 which will allow it to detect full body motion control detection in games. Microsoft hopes that this new venture would break them into the mass market scene.

According to DFC, the biggest problem for Microsoft is that it is simply just not an entertainment company. Microsoft’s previous efforts to emulate entertainment products have failed and this time they are obviously following the path of the Nintendo Wii which was the company that started with the motion control based technology.

DFC further adds that Microsoft would continue to be struggling with regards to the expansion of its core audience. It has also seemed that Microsoft has always failed in the entertainment industry. Microsoft may be very successful in its business software solutions but its hit entertainment products are obviously not working with that model.

DFC even brought the case of Viva Piñata to further express their opinion on the issue.  The Viva Piñata was a product developed by Rare and was released around November of 2006 to compete with the Playstation 3 and the Wii. Viva Piñata was similar to Nintendo’s Pokémon franchise with a touch of Animal Crossing in it. It followed that entertainment model by having the game and a TV show.

It even had its own television series where Microsoft worked with 4Kids Entertainment to create the show and attract kids to the game. 4Kids was the company behind Pokémon and Viva Piñata became a well received show with a lot of good reviews but it still didn’t succeed in the gaming industry. It was clear that Viva Piñata was not one of the factors for establishing the Xbox 360 and the core audience of the Nintendo.

With this report, only time would really tell if the Microsoft Kinect will make it to the casual mass market scene. The Kinect actually has features that cannot be found in the other gaming consoles like full body motion detection technology and the voice recognition technology.

These features may add up to be a competitive advantage for them. However, given its hefty price of about $150 which is almost half the price of its gaming console and add to that the recessive state of the economy, the probability of success may be bleak.

Highlights of 2010 E3 Expo

The 2010 Electronic Entertainment Expo (E3) has set an impressive standard for expos to come.  World-renowned companies such as Microsoft, Nintendo, and Sony met in Los Angeles in June, all displaying their new products and highlighting their features. The event was said to have ‘rocked’ the gaming world with the innovative ideas that have been showcased. Look below to see the biggest announcements from three large gaming industries:


Among its numerous featured creations, Microsoft announced that the Natal Project, newly named Microsoft Kinect, is ready for Xbox 360. Kinect is a feature that lets you play games without the need of a controller. The accessory uses camera and microphone technology to record your movements and translate them into commands in your console. This easy new way to interact with your console will add excitement to your gaming experience and revolutionize the gaming world. Many Kinect games were also introduced in the event. Microsoft also demonstrated how Kinect could be used to control computers and other devices solely with hand gestures.


Nintendo also announced plenty of riveting new games and devices. High up on their list of latest innovations is Nintendo 3DS, a new gaming device featuring a 3D camera and internal memory for games downloadable from the internet. Nintendo also presented a set of new games including a remake of GoldenEye 007 (a popular Nintendo 64 game). The new version of the game incorporates new features and options with the new bond actor, Daniel Craig. With this game available on Nintendo Wii, hours of invigorating fun can be guaranteed.


Sony’s new 3D feature for their highly esteemed PS3 and other gaming devices captured lots of attention in this year’s expo. Their gaming devices will now also support 3D graphics similar to Nintendo 3DS. However, Nintendo 3DS trumps 3D on PS3 since special glasses are required for the 3D experienced to be realized. Sony game consoles can now be operated with Sony’s new motion controller. This feature is becoming popular as it lets people play games without the hassle of pressing buttons. Sony announced an online subscription service that will let users download their favorite games. The annual fee will be $49.99, including a number of free games. The games will be beta versions, full versions of selected games and trial versions. Sony is also offering a chat service that will allow gamers to communicate globally as they play.

Every year, the world’s most prominent gaming industries come together and shock the world with their ideas. Gaming has evolved immensely over the years and will continue to do so. With new technology like Nintendo 3DS and the new 3D features from Sony, past dreams of virtual reality gaming is literally becoming a reality in the world of games. If you are a hardcore gamer, hold on tight to your console, you may have little use for any controller in the near future!

Kenetic Energy from Microsoft Kinect

Most of us waste time trying to find a remote that we misplaced. We would overturn a sofa or lift up tables looking for a handheld remote so that we can easily switch channels or play our home theater system. In frustration, we sometimes give up and walk out only discovering that the remote is in our back pocket. However, Microsoft Kinect puts an end to that problem. Microsoft is licensing the 3D camera technology from PrimeSense, an Israel – based company. However, PrimeSense also made deals with other company to push in the feature in home theaters and was set to release next year. However, Microsoft added features to Microsoft Kinect like tilt and voice recognition, which will not be available to other products made by PrimeSense with other deals.

This technology will allow you to control devices using hand motion or gestures rather than the conventional hand held remote control that we often lost. 

Voice prompted controls

While it is cool to “tell” Xbox to Pause or Rewind or to tell “Home Theater” to stop playing, the ability to use the hand as a cursor would be more interesting. Aside from pulling you out of “laziness” because all you have to do is to “order” the device, it is also good that you can “stretch” your muscle to do these things. Even if you’re not health conscious, this technology can also help us save time and effort rather than spending thirty minutes looking for the remote control.

Motion – sensing technology

The technology uses a sensor, a horizontal bar on a motorized pivot located below the video display. It has a camera, sensor and microphone running an application that supplies full body motion, facial and voice recognition. Microsoft Kinect interprets the 3D scene captured by the camera. One of the rumored features is that it can track up to six persons, including two active players for motion gaming. It also has the capability to track finger motion, depending on the distance from the sensor.

Advanced Home Technology

Microsoft Kinect still requires efforts from the user. Though it is one of the most advanced technologies in our homes, we must still consider that it is not to replace our actions. This technology is designed to make our work easier and save our time. The motion-sensing technology offers a breakthrough in controlling our devices in such a way that requires little ‘effort” from us, but still requires efforts. But there might be some downside on this. If this technology is installed everywhere in our home, it might make our actions numbered, since we don’t want our coffeemaker make coffees with our “wrong gestures”. We just hope that it will not get to that point.

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Call Now: +1 833-522-1003
Call Now: +1 833-522-1003