The keyword data retrieved by the search engine of Google is bringing big benefits to businesses. Taking advantage of the next generation’s obsession with smartphones and mobile phones is a new application from Google – Mobile Keyword Tool. This tool provides comprehensive data on local, paid and other SEO based mobile searches which have grown over the past 2 years to five times. Your advent to the small screen is now better and easier with mobile advertising on Google. The keyword tool is updated to serve the purposes of two such tools that have been combined in making one new search keyword tool. The functions of search based keywords and the URL based search keyword tools are being combined to give you a single SEO based search engine.

The answer to the question as to what are the factors responsible for local search rankings is that among many other things it is the business category you are in, your location and the search terms that you use that will fetch results. For a location you better list your location for the available city on the search engine instead of the townships. The chances are better with a broader definition of your location. It is better to have yourself categorized than to have the keyword in your business name.

One of the most fascinating search services is the Google Trends. It is a service that online marketers, data enthusiasts, curious individuals and bloggers cannot do without. The self professed dedication of Google sets its own standards to its search engine. Google Trends is updated with daily data of search terms. It is an indispensable tool for the Internet marketers. Google Trends displays the search index for specific keywords. Along with this is the news reference where a particular keyword is analyzed for its occurrence in the news items. Apart from these two facilities, Google Trends also lists the top 10 searches in the US. It also lists search terms simultaneously for more than a single search term.

The latest search engine is Google Instant which allows more intense keyword searches. Understanding the target audience for these SEO based keyword searches only got better. Small businesses search under long tailing keywords which are SEO based results. Relevant and popular queries are offered according to the location of the searcher. You could use Google Scribe to figure out how to use Google Instant. It is very useful for people who want quick searches enabled. You need to understand as a search engine optimizer that what stage your searcher is in of his search. Once understood, it is easy to provide content for keyword based SEO searches.