Policy makers have recently been discussing about how private data was pilfered through third party advertising partners of website that users visit Federal Trade Commission proposal plans to impose a do not track feature which would help a user avoid sharing unnecessary user information with such websites.

Microsoft trying to maintain its identity as a market leader has now taken the first step towards filtering content in a webpage that may have privacy issues. In the recent launch of the beta version of its Internet Explorer 9, Microsoft’s Dean Hachamovitch, Corporate Vice President of Internet Explorer announced plans of the introduction of this new ground breaking feature. With this new Add-on the consumer would be in control of with whom he/she shares his private data. Analysts say this feature could help you from avoiding third party ad sites to gain data about your browsing history. Such advertisement sites study this data to give you Ads tailor made for you according to the research on the sites visited by you.

Though recent reports suggest that this feature won’t be as comprehensive as the one proposed by the Federal Trade Commission in many ways like firstly it would be the users job to create lists of sites he/she wants to block which is creating a huge hullabaloo because it is hard to identify which sites actually store or share your private data, secondly this feature will not be automatically turned on when it will be released with IE 9. Here, many feel Microsoft is trying to appease both customers and advertising partners by keeping in mind the security needs of the latter and the need for consumer data by the former.

This could be Microsoft’s trump card considered by many to be a step to regain control of the web browser market from its rivals, namely the new entrant Chrome, Opera and Mozilla fire fox. Google’s Chrome is currently heading to reach the No 1 position among web browsers.

Microsoft needs a strong player to gain back its foot hold in this market. It was a key player and had held its dominance since 1995. Its strongest contender in the market as of now is Google Chrome touted to provide better browsing speeds and an enhanced browsing experience. To rival it MS IE 9 is claimed to have a better uncluttered User Interface (U I) to provide more onscreen space.

The beta version has been tried and now has the consumer’s eagerly awaiting MS Internet explorer 9 which is expected to be a big success.  2011 is a very crucial year for Microsoft. Its brand value is riding on products like these. Let’s hope with these and many more planned releases Microsoft maintains its Cult brand Image and keeps its fan base satisfied and longing for more.