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Facebook and MySpace Fail On Customer Satisfaction

Even though the social networking sites like Facebook are rapidly growing in popularity, the satisfaction of their customers is not necessarily being met, according to a survey on Tuesday. Facebook got a score of 64 out of 100 for their customer satisfaction. This is according to the American Customer Satisfaction Index (ACSI). Facebook is followed closely by MySpace which scored a63. This will put the sites in line with the satisfaction rates for the airlines and cable companies.

ACSI and Its Research

The ACSI was founded at the University of Michigan’s School of Business and is also based on annual interviews given to about 70,000 customers. The group measured portals and search engines in the past as well as news and information Web sites but this is the first year that the ACSI has included social networking sites.

Professor Claes Fornell wrote in a blog post about controversies over frequent issues, frequent changes to user interfaces and increasing commercialization have positioned the big social networking sites at satisfaction levels that are well below the other Web sites and similar to poor performing industries like airline and subscription TV service which are both 66.

Although the privately held Facebook continues to attract new members from virtually all age groups, MySpace’s decreasing traffic and page views might soon cost the Web site, which is owned by media giant News Corp, its once beneficial advertising partnership with Google. Still, Fornell has said that she was surprised to find that the satisfaction with the category defies popularity.

Facebook and MySpace’s Scores

During this survey, Facebook and MySpace were grouped together with Wikipedia and YouTube. Each scored 77 and 73 respectively. ACSI recognized Wikipedia’s popularity to the fact that the interface has stayed consistent over the years but its non-profit status would mean that it has not been overrun by advertisements.

YouTube, on the other hand, still retains the video Web site of record for many publicity-seeking celebrities, stumping politicians and ordinary folks. Twitter was not included in the survey because many of the members of this site access it through third-party sites instead of directly going to

A Facebook spokesperson said the following in an email. They have not reviewed the survey methodology in detail but it is clear that there is room for improvement. Building a simple and useful service is the best way to earn and sustain the trust that people put in their site.

That is why they spend so much of their time and energy focused on improving the products that they offer and the new ones that they are introducing. They also say that they are looking forward to the next survey. MySpace, on the other hand, did not respond to a request for comment.

On the subject of search engine, Google scored 80 out of 100. While this is an obvious downward direction from last year’s all time high of 86, Google still holds the lead on its competitor Microsoft Bing, which came in second with 77 and Yahoo which had 76. The drop in Google could be blamed on the fact that it is expanding beyond the core search functionality with products like Buzz and Google Chrome.

Because they are trying to become all things to all people, Google seems to have encountered some of the pitfalls that portals and social media sites face which include concerns about privacy, which have led to an upswing in complaints about Google’s policies and practices in the past year.

Myspace Music to be Subscription based

Myspace Music is a music enterprise which is jointly organized by major music companies. All major labels like Warner, Sony, EMI and Universal have jointly invested to run Myspace music. Later many independent music distributors and major music companies have also joined this venture. Generally speaking everyone who has the rights for a particular music is a part of Myspace Music. It helps the users to stream the music from anywhere in the world and also make their own playlists consisting of their favourite songs. It allows the user to access any song that has been published free of cost. Then how and from where does the Myspace music get the profits to run the site for free?

Revenue for the Myspace Music

While a song is being streamed by a user, he will come across some ads. Thus, the streaming will be supported with some commercials. These ads may come at the beginning or at the end of a song. These ads form major revenue for the functioning of Myspace music. The revenue derived from the advertisements will be divided between all the partners in the venture according to the amount of share they had invested in the Myspace music.

Myspace Music Moves to a Pay Model

With all these features Myspace music should become instant hit among the internet users and bring a lot of revenue to the venture. But unfortunately that’s not the case with Myspace Music. It couldn’t attract many users even after the introduction of music service for free. In terms of being user friendly and providing good experience to its users, Myspace music has fallen right behind when compared to other music sites.

The increasing battle for the rights of a particular music is increasing day by day. A company has to fetch a lot of money to get the subscription of a single album. After getting the rights, it is becoming really hard for the companies to get back their investments. Even though Myspace Music has advertisement friendly streaming, many users are not showing great interest to listen to these songs because of all the annoying ads.

Many internet users are aware of plenty of sites that provide downloadable music which is free of cost. So, they generally prefer those sites as once they are downloaded they stay in their hard disk forever till they want to remove them. The users have an opinion about Myspace music as a place where it hosts clutter of ads and few songs in between them. Even if the service is free they are not ready to tolerate the ads.

All these factors resulted in very low revenue for Myspace music and the surveys state that it will deepen further. So, there is no way for Myspace Music from introducing pay model that is taking subscriptions from the users to run the website. Thus it became a struggling network of music unit, which had to begin charging users. The investing partners also confirmed that Myspace Music is considering Subscription Model for its survival.

The New Dimension of Social Gaming

Social networks have become a part of every normal beings daily life. This is probably because of the reason that people have found this to be the best way to interact with their loved ones. Reviewers from around the world have mixed feelings with respect to the security and integrity of social networks but who cares. What matters to investors are fan followers or visitors!


The group of developers was found as YouPlus in 2008 by two of the very good developers. Dan Yue and Rick Thompson founded the company in order to make revenues out of the social network gaming. Their first attempt was the hot favorite facebook but they were pretty disappointed by the feedback. The social network was predominated by some of the other developers in gaming from around the world. The heartbroken group moved on to MySpace after being a failure in setting up a good reputation after being set up as a failure and gained respectable status there.

Titles such as mobsters made Playdom dominate the MySpace gaming networks and the developers acquired the top 25 ranks on the network with respect to social network games. With the reputation rising through this venture Playdom returned to facebook again and hired some of the many excellent developers from around the world. This included John Pheasant who was then acting as the second in charge in terms of Executives in EA Sports.

The AppData at facebook have recorded around 37 million users actively using the gaming applications developed by Playdom recently. They have a few ones left with to compete from that include Electronics Art and Zynga off course.

Revenue Distribution

Social Gaming is the only purpose for the development of Playdom and the company has certainly done a lot in order to gain an esteemed position. The developers are now interested in increasing the budgets for all these ventures. The company has announced that it is going to invest $33 million in venture funding. The reason and motto is still the same as that at the time of development. The circle of social gaming has been expanding every now and then in order to make the company raise every instance. The main target is the acquisition of all top titles around the world of social gaming.

The different Playdom subsidiary organizations are playing their part in the development of the company and Mountain View that is a California based Playdom company has raised a total of $76 million through such projects. They have made their recent associations with Bessemer Venture Partners, Disney’s Steamboat Ventures, and New World Ventures. These would certainly give the developers a whole lot of new ventures to work on apart from the many different blockbusters they have been spending money on.

The game titles that have been ruling MySpace and are becoming increasingly popular on Facebook include Social City, Sorority Life, Mobsters, Tiki Resort, Treetopia and the recently launched Verdonia. There have been a total of 130 million games that have been installed in different places that include Facebook, MySpace, iPhone and HI5.

Microsoft’s Free Windows Live Essentials Beta Debuts

Microsoft Windows Live Essential is a free software suit for Windows users and it includes a number of applications in it. Applications like Windows Movie Maker which was there in Windows XP, was discontinues by Microsoft in Windows Vista. It would have been because Microsoft wanted to gather all such applications in its Software Suit called Windows Live Essential. The beta version of the 4th major update to the already existing Windows Live Essentials has been released and the different applications which are there in it are: Windows Live Family Safety, Windows Live Mail, Windows Live Messenger, Windows Live Movie Maker, Windows Live Photo Gallery, Windows Live Sync, and Windows Live Writer. The main aim behind discontinuing these applications as a native part of the Operating System and providing them in a suit is because update and upgrade process is simpler when part of a suit. These applications come for free and come under the freeware distribution policy.

The new Beta version connects all its applications to online services from Microsoft and other providers, including social networking sites such as Facebook, MySpace, and LinkedIn. It also connects with popular blogging tools like Spaces, Flickr, YouTube, and SmugMug; email sites such as Hotmail, Gmail, and Yahoo Mail; and to Microsoft Office Web Apps.

Some other new Windows Live Essential Tools are:

  • Face recognition in Photo Gallery. Tag a photo of someone, and the software identifies the face in other pictures.
  • The ribbon interface which was started with Office 2007 has been given to the new Windows Live Mail. It also has the calendar feature which is quite similar to that of Outlook
  • Ribbon interface has got its place in the Movie Maker also, and the new version of Movie Maker contains better tools for editing titles, transitions, captions, and a soundtrack to your movies.
  • Easier photo and video sharing with multiple online social networks

In addition to all the above mentioned upgrades the new version’s Live Sync feature synchronizes your files across multiple PCs and on remote servers. Sync also has a new remote desktop feature with which you can access your PC from anywhere via the internet.

Besides these tools even the privacy settings can be controlled in a much organised manner. It incorporates a feature for setting up the level of exposure you want to give to your Windows Live account. You can set the same kind of privacy settings for the media you share on online sites.

It looks that Windows has tried to patch all the loop holes which were there in previous version of these applications and has made the better, more user friendly, and more secure. Currently Live Essentials is available in English, Chinese, Dutch, French, Portuguese and Spanish and can be downloaded from

Flock Favors Google in Contrast to Mozilla

Flock is a prominent web browser. It is fabricated on Mozilla Firefox codebase which is a  specialize in giving Web 2.0 and social marketing amenities put up into its user interface. On May 19, 2009 Flock v2.5 was released officially. Flock browser which can be downloaded freely supports Linux, Mac OS X, Microsoft Windows and Free BSD platforms. Media Services and social networking sites like Yahoo Mail, Gmail, YouTube, Facebook, MySpace, Blogger, Flickr, and Twitter etc can be integrated by Flock 2.5. It helps you to follow your friend’s updated profiles, uploaded photos etc. For this you’ve to log into the supported social networking sites.

Rise of Flock

Flock 2.5 version has introduced Twitter Search functionality via Facebook Chat. It has introduced instant messaging. Using its Media Bar, you can preview the online photos and videos. You can also subscribe to photo and video feeds. Flock 2.5 has a blog editor and reader. Using this, you can directly post to any designated blog. It has a feed reader which supports RSS Media, RSS and Atom feeds. It has a special component known as Webkit mail. Using this it is possible to check your mails offsite but your e-mails should be web based. You can compose new messages. From the Media Bar, you can drag and drop videos and pictures into a new e-mail message. It can support third party add ons which includes a number of Firefox additions.


With the release of Flock 3, the new age band of Flock has begun. It is now operating on the Google Chromium platform. Thus Flock has left behind the Mozilla Firefox platform and it has been designed with care so that the users can easily access online social media sites. Flock has noticed the complaints of its browsers and has made some impressive changes in Flock 3 and thus making it suitable for regular users.

Mozilla Firefox is the Number 2 web browser with Microsoft Internet Explorer being the first. It has many third party browsers. Over the past five years, the number of downloaders of Flock has been increased than Opera, Firefox, Internet Explorer, Chrome and Safari. The appearance of  Flock 3 is similar to that of Chrome. It has started to include many social media tools using the Google Chrome’s prompt and effortless design on the Google Chromium platform.

. You can get an experience of using regular Chrome. Without reducing the pace or usability of Google’s browser, it gives many extra practical options. Flock CEO Shawn Hardin is expecting 70 million Flock downloads within a year. He has stated that only the tuning from Firefox to Chrome has given the way for its growth. He has also stated that he has noticed some differences between Flock 2.5 and Flock 3. No doubt Flock 3 beta will give a path for your immediate future.

Call Now: +1 315-226-4249
Call Now: +1 315-226-4249
Call Now: +1 315-226-4249