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New launches from Sony® in Smartphone Arena

As has been announced, the CES Show 2011 saw the references made by Sony for all the products showcased with a common content shared across all products like the Play station devices PS3, PSP, PSP2, and the PS phone.

Microsoft being ahead of Sony with regards to tying the new Window Mobile Phone 7 handsets into the live providing a live login. Gaming is already made available by Microsoft. Sony seems to be heading the same direction with services which will hook on to the devices from Sony like PS3, TV, PC and Blu-Ray players.

The PS3 introduced in 2004 was dubbed the `Walkman of the 21st Century` was not a great success in the markets. But subsequent PSPs introduced have been very successful and now Sony is looking to make great profits with the release of the PSP2 stealthily. They are hoping to oust Nintendo and Apple at their own game.

The world`s second largest portable player maker has outlined a strategy to use, networked entertainment services. Sony intends to launch the PSP 2 on January, 27th of 2011 which is 2 days ago. The PSP smart phone is set to be released in February.

Sony will also outline their strategy to use its networked game system on portable devices. The Mobile World Congress is all set to take off on February 14th through 17th showcasing Sony`s Ericsson made PSP phone which is also called the Xperia Play, although no comments are available from Sony regarding this.

Company faced some troubles getting any grip with the PSP, failing to catch up with Nintendo, when it was released in 2004, selling only 18.5 million units compared to 47 million units of the Nintendo. Sony plans to gain market from Nintendo and Apple dominated market. It has revealed the networked services to share games, movies, and music over handheld devices, TVs and the likes.

With the release of the PSP Go in 2009, Sony did away with disc drives and introduced direct downloads of games. Bloomberg has been keenly following the news from Sony and their report on the Sony PSP2 is intended for the CES show this year in 2011 and later in February of the smart phone. The updated PSP will compete with Apple`s iPod Touch and Nintendo`s 3DS which are gaming devices and have been a threat to the Sony`s PSP.

Sony’s PSP2 Delayed due to CPU problems

In the world of handheld game systems, Sony has hit a snag again when it comes to releasing. According to circulating reports, Sony’s PSP2 will be delayed due to issues involving the processor. It appears that the PSP2, a successor to the former PSP, will support an Nvidia Tegra 2 CPU. This is according to Charlie Demerjian of Semi Accurate. Charlie was among those who attended a recent SEMICON event in Santa Clara, where he overheard a number of complaints based on the performance Nvidia’s new Tegra 2 chip. Due to the CPU’s power consumption problem; Sony is now holding back the development of the device until Nvidia squares up its CPU issues.


Previously, Nvidia had promised Sony to squeeze in on its power consumption to the accepted 5% margin. Instead, according to Nvidia engineers, the Tegra 2 is more than 20% over budget. This may explain why Nvidia PR changed its focus, all over sudden, of the PSP screed to as much as possible, avoid the word ‘phone’. Luckily for Sony, the PSP2 does not have phone capabilities.

A way out.

For now, Sony’s possible way out is completely unknown. Analysts and eager consumers can only speculate over the limited possible choices that Sony has. Will they wait for a customized Tegra 2 that will meet their requirements to be introduced? Will they be forced to downgrade their PSP2’s specifications to give room for a decent battery life?  Will they have to find an alternative for Tegra 2, and is it possible in the first place.


At the end of the day for Sony and any other manufacture, it’s about delivering quality and not how fast quantity is delivered. Why be in a hurry to deliver faster than your market can consume? As much as competition might be tight, all that consumers need is pure quality. Whether it be an upgrade or a new product. Sony had better play their cards right.

A complete letdown

Considering that there must have been some few problems (they being minor or major notwithstanding) during the creation process of PSP2, the power issue might have made things even worse for Sony. This means inevitable delays in Sony’s part and possible loss of valuable time and money, both during creation and postponing the launch. If they will eventually have to downgrade the PSP2 specifications, they will still be faced with the issue of going back to the drawing board, which is both resourceful and stannous. Fitting into Sony’s shoes, anybody would be very disappointed with Nvidia.

Continuous rumors and speculations.

Being mere speculations, word is that the situation in the streets is as bad as it is in Nvidia board rooms when Sony officials walk in. On the same note, this might be the reason for Sony’s lame E3 conference with respect to PSP. The PSP2 was missing at the conference. According to Charlie Demerjian, Sony might be planning to make public the PSP2 at the Consumer Electronic Show (CES) that is to takes place in early January next year in Las Vegas Nevada.

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