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Google’s Rich Snippets Usage on the Rise

Coming to its basic definition for the laymen, rich snippet is a presentation technique of snippet that enables the algorithms in Google search engine to highlight the structured data called markups embedded in the web pages. This provides extra information to the search results. For instance, showing the rating of a restaurant. In its recent update about its usage, Google stated that ever since its inception in May 2009, the usage of rich snippet is on the rise and is rapidly growing too. The internet giant is now also considering strengthening its base on this new evolving web trend. There seem, however, to be variations in the way they are being used.

Popularity

Having been implemented in more than 40 languages around the world, rich snippet is believed to have increased the click through rates and visitors of websites by virtue of the extra information it provides about a product or service. For instance, let’s say a potential customer is searching for a good holiday package. He gets the search results with and without Rich Snippets. Those websites which have them always stand out as against those which do not. Thus, he is more likely to go to the site that shows a good number of reviews (through rich snippets). This shows the credibility of using rich snippets in web pages. Some of today’s popular social networking sites such as Facebook also use rich snippets.

With aims to extend this feature to other services as well, Google encourages the usage of its popular Rich Snippets Testing Tools to help website owners use more and more of this useful feature. Google crawls for markup formats (generally micro formats and RDFa) that can be generally added to the web pages. To have these markups is really essential to make the web more interactive and provide great user experience. Stressing on the trend today, Kavi Goel from Google stated, “We can accelerate the growth of this ecosystem. At present, only about 5% of the web pages have Symantec markup and would like to see it increased to 50%.We are also keen on adding more formats to ensure more support for rich snippets from companies”.

Ease of Using the Web
These snippets are possible ways to make users find what they are looking for on the web. As said, if Google introduces more formats for semantic markup, chances are there that you might have to revamp your web pages completely. If you have employed a webmaster, then you can go ahead and ask him to get the necessary changes done. For those of you who have not yet launched their websites, it is the high time to get the markup embedded in your web pages. With Google eyeing for more rollouts, it is better to stay armed with the necessary changes required. Semantic web is evolving at such a high rate that it may prove highly costly to ignore it for the competition is going to be really stiff out there.

Google Snippets for WordPress

Rich snippet is a technique of showing a brief content of the page which has been listed by a search engine as a result of any search run by the user. You would have noticed that when we search for something over the internet using a search engine, almost all the results have a brief description of the information which you will view on opening the link. Rich snippets are very useful while searching for any product or service as they provide the reviews and rating of that site. It also comes handy when we search for people because we can differentiate among similar names by going through the snippet.

Google being the best search engine available these days has its own way of displaying these snippets and certain modifications are required while developing/appending the content of any website so that it is displayed along with the link in the results page. To display a rich snippet, Google looks for markup formats that you can easily add to your own web pages.

While writing this content it is presumed that you are familiar with the working and administration of wordpress. Till now wordpress users were required to add hReview code to their posts to let Google display the review data, but this required editing of the wordpress theme. In this article we will tell you how to add Google rich snippet to your wordpress powered website without editing the theme.

Step1- Install the SEO Ultimate plugin from http://wordpress.org/extend/plugins/seo-ultimate/. If you want you may go to http://www.seodesignsolutions.com/wordpress-seo/ and enter your posts URL in the Auto Installer Field for auto-installing the plugin.

Step2 – once installed, activate the SEO plugin. On activation you will find there are many more SEO features available but you can disable them and enable only Rich Snippet functionality.

Step3- Open the post that you would like to mark as a review in the wordpress editor’s administration interface.

Step4- Under the content editor there is box titled “SEO Settings”. In SEO Settings box you will find a dropdown titled “Rich Snippet Type”. Select “Review” in this dropdown.

Step4- if you have to give a rating to the product you reviewed then select the most appropriate star rating from the drop down.

Step5- Click on “Save Changes” to save your post.

Given above were 5 simple steps for adding Google Rich Snippet in your wordpress post without editing the theme of your site. To check the functioning of SEO Plugin in your post you can enter your post’s URL on http://www.google.com/webmasters/tools/richsnippets. This website is a tool provided by Google to let you see how your site would appear in Google search results.

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