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Apps beat browser and voice in mobile device usage survey

There is no doubt that smartphones and tablets will break all records when it comes to the downloading of apps. Surveys by Zokeim, a mobile search firm, indicate the same. Apps are definitely popular and are many times more in use than voice or browsing. While Gartner reports 33 percent Android usage, 31 percent Symbian usage, 16 percent Apple iOS, 14 percent RIM, 3 percent Windows and 3 percent other, surveys in India show differently. 29 percent claim to be using Symbian, 13 percent claim to be using Windows, 7 percent use BlackBerry, 6 percent Android, and 3 percent use Apple iOS.

However, even in India, 47 percent users download apps for their smartphones as per the LD Mobile Usage Survey of 2010, as against 52 percent who probably don’t download apps on their mobile phones. India and China collectively added 300 million mobile subscriptions in 2010.

Interestingly, International Telecommunication Union, Strategy Analytics, IDC, and other international survey organizations, seem to think that mobile Internet will overtake the PC, that is, web access via laptops and smartphones will overtake desktop web in the next five years. Other surveyors and generally worldwide all of them confirm that Asia and China, principally will over the coming years be the dominating force in mobile web applications.

During this period, mobile advertising, mobile marketing and mobile app sales are expected to rule the roost as far as services are concerned. Worldwide be it Japan, or China, or Europe or the US or India and/or China, apps are going to be the biggest usage areas in mobiles.

3G BlackBerry PlayBook™ Coming to AT&T®

Research In Motion’s Blackberry PlayBook tablet will be launched on the 3G network of AT&T. Also an LTE 4G PlayBook is in the pipeline for a later launch. However, Research In Motion (RIM) has refused to comment on this. The Blackberry PlayBook comes with the revolutionary BlackBerry Bridge technology that allows it to connect itself to a BlackBerry smartphone. It comes with a new operating system developed exclusively for it by QNX Software Systems.

The tablet features technology enabling it to display web pages utilizing Adobes Flash software, something which Apple iPad does not offer. It is also compatible with the servers enabled by corporations and governments to monitor devices for safety and security purposes. It features multiple connectivity options including connection to the Internet through Bluetooth tethering and Wi-Fi. It is powered by a dual core 1 GHz processor with 1 GB RAM. It has a 7-inch LCD display with enough power to run 1080p videos while multitasking with other apps. It is incredibly light, weighing only 400 grams and a thickness of just 0.4 inches. It maintains its light feel with a sturdy design. It has enhances its minimalistic design by removing even the front buttons. It goes one up against the iPad with its 3 megapixel front facing camera and a 5 megapixel back facing camera which has the ability to shoot 1080p HD video. The tablet also has a micro HDMI port with the video out option. BlackBerry PlayBook offers full support for HTML5 and also Adobe Flash 10.1, thus providing you with unlimited web viewing options.

Thus, BlackBerry PlayBook can be regarded as an excellent tablet with an incredible form factor, lightweight yet sturdy design, an OS resembling the WebOS, high definition graphics and the 3G tethering option.

BlackBerry® Messenger Due for Android™ and iOS®

After rumors speculating on the portability of applications on Research In Motion’s (RIM) Android system QNX, some websites released reports that a version of BlackBerry Messenger is being developed for iOS and Android. In recent years, the BlackBerry Messenger has evolved somewhat beyond the standard features of an e-mail client. It is thus possible to create groups of conversation, to send various types of media or to show the music being played.

Rumors are circulated on the Internet that BlackBerry Messenger may soon be available on the Android platform and Apple iOS. RIM might try to adapt its instant messaging BlackBerry Messenger (BBM) on Android and iOS, according to the website Boy Genius. This service is one of the strengths of the Canadian firm because it allows all owners of BlackBerry of real-time chatting, share photos, files, voice notes, and more. The idea is to offer versions of the BBM Android users and iOS to provide cross-platform messaging while allowing advanced features to its BlackBerry customers.

Whether these applications will provided for free has not been decided. The application compatible with Android and iOS will be, however, lighter because it will offer limited functionality by simply exchanging the text. Openness to other platforms could also be in the opposite direction, clues suggest that RIM could make some Android applications compatible with its system.

BlackBerry® losing smartphone market share

Over the last year, the consumer market share of various operating systems for smart phones has seen phenomenal ups and downs. Various market researchers like ComsScore and Gartner and Neilsen have released data related to the market share of operating systems for smart phones and tablets.

The market share of the Android operating system is 41%. The BlackBerry OS of Research In Motion (RIM) was used by 35% of the users. Its market share has decreased by 15% and stands at the third position. Apple, with iOS, is at the first position, and Android is at the second position. Android smart phone apps have been a favorite. For most of 2010, Google experienced a good growth from 19% to about 38% more between July and October. The OEM market share was shared by top five OEM companies with Samsung increasing its percentage by 4% and Motorola placed at number three losing out on 10% in the market share.

Mobile users used texting activities to the extent of 67.1% of subscribers. The race for the lead in the US smart phone OS market of consumers is tight according to Nielsen Research, which indicates that Android is the most popular with 41% of the market captured. Apple iOS keeps a slim lead on the overall share.

While RIM has been under pressure for having to filter pornographic content from BlackBerry devices in Indonesia, it has agreed to work with the carriers in Indonesia. The Indonesian government has also requested RIM to place a server in Indonesia to easily access and monitor data that is sent from BlackBerry devices in the country. BlackBerry is being banned in Indonesia for the access of pornographic material and disbursing it. However, the Indonesian Minister for Communications has said that the ban is due to the business practices of RIM. According to the minister, RIM is taking money from the Indonesians and is not paying taxes on it because the company is based in Canada and the BlackBerry sets are being imported by local vendors and so RIM incurs no sales tax. This is one of the reasons that RIM is losing its market share. RIM has, however, taken steps to filter porn in Indonesia. On the smart phone a filter has been set-up as also a server being set-up in Indonesia.

Windows® Phone 7 update may be delayed

Microsoft is facing issues related to their Windows Phone 7 operating system for mobile phones. Although, Microsoft is regarded as the inventor of tablets, with their very early presentations and offerings, many, many years ago, when neither Apple nor any other known international player had even thought of tablets, Microsoft appears nowhere near staging a comeback or providing an alternative to any of the competition, as of today.

With Apple, RIM, HTC, Sony and other companies, making waves in this area, Microsoft is still struggling with their new Windows Phone 7 platform. Although, Microsoft has had a history of major and stable re-entries into the markets, years after competition launched their products and platforms, in gaining world supremacy also, the smartphone platform is doing its rounds with bugs and fixes.

Over the last couple of months, Microsoft had appeared to a strong contender with their Windows Phone 7 platform, to take on the competition, starting from the CES 2011 and into the MWC 2011. However, problems faced by Microsoft on the Samsung smartphones, with their updates not performing, rather even making the Samsung smartphones not usable after the updates, have raised many eyebrows. The next blow came with the update to the Samsung problem, not working.

In February, Microsoft CEO Steve Ballmer, had made various announcements regarding performance enhancement and the introduction of the cut-and-paste functionality, updates to the Windows Phone 7 platform, arriving by early March. The buzz in the market vide unconfirmed news items is that the updates have been delayed and could arrive somewhere around March 21st. After the introduction of Windows Phone 7-based devices in the US early November, Microsoft has yet to update basic functionality improvements, multitasking features and various other enhancements, including some like HTML 5 support.

In fact, multitasking feature in the operating system, probably codenamed “Mango”, insider reports claim may not be ready until early / mid 2012. All said and done, the Windows Phone 7 CDMA options also have not seen the light of day yet. Even with all these problems at the fore, user opinion of the Windows Phone 7 platform is good. Most users are very comfortable with the product, and generally seem to appreciate the social networking integration aspects and other simple Windows features existing.

With the Windows Phone 7 feature updates getting delayed further, and with rumors of the Microsoft Nokia collaboration agreements, reaching unforeseen levels and Nokia waiting for crucial feature enhancements, the Nokia – Microsoft venture is not expected to see the light of day with products in the market anywhere before mid 2012.

LG® Disappointed on Windows® Phone 7

LG expressed its disappointment with Microsoft’s Bungle of a launch of Windows Phone 7, the new Smartphone OS the Software giant has pitched against Apple iOS Google Android and RIMs Blackberry. James Choi, LG marketing strategy and planning team director said that from an industry perspective they had a high expectation, but from a consumer point of view the visibility is less than they expected.

Currently Android is ruling the roost and has been a major factor behind Windows Phone 7’s poor performance. Microsoft along with its carrier partners AT&T and T-Mobile have had a poor performance in the US with Windows Phone 7’s launch. LG feels that though the smartphone OS is absolutely perfect for some users however Microsoft’s first push wasn’t what the market was looking forward to.

According to LG the only factor limiting the sales of Windows 7 Phone enabled Smartphones is it current high cost due to high hardware requirements. LG believes once Windows Phone 7 comes down to mid tier range of cell phones Microsoft will see a jump in sales. However windows phone 7 coming to mid tier phones might mean a reduction in its features which might not go to well with the consumers. However it might be too soon for us to start judging because Windows Phone 7 is just a new comer while it took Android over a year to actually get a hold in the market. Windows Phone 7 still has time to showcase its true strength and to prove how big a power house it is.

LG is not planning to leave its long standing partner out to dry but says Windows Phone 7 is a crucial part of its handset lineup and also LG does not want to concentrate solely on Android and become known as a one OS device. LG’s spokesperson said there is a requirement from the operators saying there are high numbers of Android in the portfolio and that is why LG always eager to make a perfect balance in its portfolio.

Microsoft claims that at the CES 2011 nearly 1.5million Windows Phone 7 handsets have been sold by the manufacturers to the retailers with the release of the smartphone OS. However this does nothing to dispel the dissatisfaction LG feels with Windows Phone 7, something which only a rework on the package to attract a bigger target market could do. Microsoft had already revamped its previous Windows Mobile package to offer Windows Phone 7 a simpler and more robust and versatile package. However its high price and competition against Apples iOS and Google’s Android is seeming to be a problem which must be tackled by active marketing aimed at the youth and other interested population also a rebranding of the product as Microsoft is labeled as ‘not for the youth’.

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Call Now: +1 833-522-1003