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Keyword data of Google™ offers huge benefits to businesses

The keyword data retrieved by the search engine of Google is bringing big benefits to businesses. Taking advantage of the next generation’s obsession with smartphones and mobile phones is a new application from Google – Mobile Keyword Tool. This tool provides comprehensive data on local, paid and other SEO based mobile searches which have grown over the past 2 years to five times. Your advent to the small screen is now better and easier with mobile advertising on Google. The keyword tool is updated to serve the purposes of two such tools that have been combined in making one new search keyword tool. The functions of search based keywords and the URL based search keyword tools are being combined to give you a single SEO based search engine.

The answer to the question as to what are the factors responsible for local search rankings is that among many other things it is the business category you are in, your location and the search terms that you use that will fetch results. For a location you better list your location for the available city on the search engine instead of the townships. The chances are better with a broader definition of your location. It is better to have yourself categorized than to have the keyword in your business name.

One of the most fascinating search services is the Google Trends. It is a service that online marketers, data enthusiasts, curious individuals and bloggers cannot do without. The self professed dedication of Google sets its own standards to its search engine. Google Trends is updated with daily data of search terms. It is an indispensable tool for the Internet marketers. Google Trends displays the search index for specific keywords. Along with this is the news reference where a particular keyword is analyzed for its occurrence in the news items. Apart from these two facilities, Google Trends also lists the top 10 searches in the US. It also lists search terms simultaneously for more than a single search term.

The latest search engine is Google Instant which allows more intense keyword searches. Understanding the target audience for these SEO based keyword searches only got better. Small businesses search under long tailing keywords which are SEO based results. Relevant and popular queries are offered according to the location of the searcher. You could use Google Scribe to figure out how to use Google Instant. It is very useful for people who want quick searches enabled. You need to understand as a search engine optimizer that what stage your searcher is in of his search. Once understood, it is easy to provide content for keyword based SEO searches.

Proposed alliance between Nokia® and Microsoft®

The 2010 results of the Finnish cell phone company Nokia show that low cost mobile phones were a major contributor to its sales. It enjoys a comfortable position in the sales of lower end smartphones costing a little over 100 Euros. A major chunk of the profit came from the devices and services unit or from handset sales. With a change in the head of the company Nokia is expected to change all this and make a major play to claw its way back to the top in the smartphone category.

Nokia has recently reiterated support for MeeGo, a Linux based operating system for tablets and smartphones in partnership with Intel. Nokia might head for either Android or Microsoft Windows Phone 7. Analysts say that now that Nokia has a new CEO, they should partner with Microsoft. Microsoft needs support from leading Original Equipment Manufacturers (OEMs) to stand up against Android, and Nokia needs a new strategy to fuel its smartphone market. A combination of Microsoft’s marketing expertise and software expertise with the Windows 7 OS and with Nokia’s brand image and global sales market, could create an impact in the smartphone market. Also Nokia would get a chance to regain its lost market in North America. Microsoft could see Windows Phone 7 come at par with Android and iOS and give them a run for their money. At the moment the open source nature of Android is troubling Microsoft, which might make it just be ready to clinch a partnership with Nokia.

Nokia’s new CEO Stephen Elop is a Microsoft veteran apparently at good terms with the company. This would seem to be a better step than look for third party software. According to an analyst, Microsoft could create a differentiated tablet strategy with stronger enterprise support and Nokia could clearly benefit with a tablet and smartphone combined strategy that is offered by competitors.

Tablet PCs at MWC

Starting CES 2011, the year of 2011 was already announced as the year of smartphones and tablets. Soon after the CES, Dell and HP launched tablet computers. The tablet craze actually reached a feverish pitch. Motorola XOOM, HTC Flyer, LG Optimus Pad, Samsung Galaxy Tab, Acer Iconia Tab, HP TouchPad, RIM PlayBook, Sony Xperia Play, Apple iPad, ASUS EePad, ViewSonic ViewPad, and many more were displayed at the MWC exposition. It was Android-based tablets making news at the MWC barring the Blackberry and iPad along with Windows Phone 7.

The whole range of tablets expected in 2011, has introduced new perspectives like the WebOS from HP and the Windows Phone 7 with their collaboration with Nokia. A range of processors and hardware be it NVIDIA or Tegra or QualComm, Snapdragon, Intel Extreme,  AMD, Dual Core processors, Quad Core processors, and a host of new powerful devices, have been introduced.

The Android 3.0 platform – the Honeycomb has been specifically designed with large 7 and 10 inch tablets in mind. Although manufacturers like HTC are using the Gingerbread and other proprietary solutions jointly, to bring about the kind of performance to match the iPads or RIM Pads and probably even better it, the combinations of hardware and OS and performing apps on the same, are going to set the rules in the market.

The MWC 2011 also saw the massive growth of apps, app developers, carriers and operators and a host of related problems like revenue sharing, OS updation, standardization, mobile security, and many more areas. MWC also saw the growth of the WAC – Wholesale Applications Community, a platform to provide opportunities for global developers to create, synchronize and sell applications using standard and open API (Application Programmable Interfaces). This alliance of telecommunication companies is focused towards an open application platform, as also provision of a unified service platform for carriers towards aggregating mobile Internet applications. This will definitely help in better revenue generation and provide an excellent cloud based service experience to all smartphone users. The MWC 2011 has been acclaimed to be a success in such tablet and smartphone related issues.

Report: E-mail declines, but e-commerce up

Various surveys around the world are trying to analyze and present performance analyses of various segments of the markets with information technology, Internet, mobile phones, smartphones and PCs / laptops use as a base. CommScore US survey of 2010 shows a pattern of e-mail usage – web based e-mail usage in various age segments in the US. The report shows the use of web based e-mail reducing by 59 percent in the age bracket of 12 to 17. The age brackets of 18 to 54 definitely can be termed as e-commerce – users or buyers over the web. The age brackets of 55 to 65 plus, are definitely not the computer savvy lot and e-commerce does not really play a role in this bracket.

While it is not right to say that e-mail usage has gone down, the right perspective is that with the advent of powerful smartphones and tablets, mobile  e-mail has grown in the younger age group against web-based e-mail services. Social media like Facebook and Twitter have also seen a phenomenal rise in usage, as also instant messaging, and SMS.

While e-commerce has definitely grown in the last two years, and that too with severe economic downturn in the market is what requires analysis. With the smartphone explosion and easier communication over mobile apps, as also accessibility to various products from remote locations seems to be the factor for the rise of e-commerce figures. Physical retail stores and malls, physical review in person, availability of a large range on the shelves, lack of ready comparisons at stores, etc. play a major role when it comes to comparison of purchases from stores vis-à-vis online purchases. In an online purchase, you easily get details of specifications, pricing, deals, range comparisons, reviews over blogs, and various such features enhance growth in e-commerce.

However, as per the reports, a 5 percent jump was noticed in 2010 over a similar period in 2009. Accruing this to growth in e-commerce is not fair. In fact a CommScore survey also shows, that e-mail as one of the most popular activities on the web still, a 70 percent of users accessing their e-mail on the web and 30 percent of all mobile subscribers accessing e-mail through their mobile devices. Although mobile e-mail access is growing leaps and bounds, this disparity is still in the younger age bracket only. This definitely does not conclude any relationship between e-mail usage and e-commerce increase.

Sprint® to levy $10 data plan surcharge for smartphones

Sprint recently announced that data plan charges for smartphones will be increased by $10. It is extending the premium data surcharge that it currently charges for data services for 4G enabled smartphones. Thus the price of its plan comprising of unlimited data download and unlimited texting has been increased to 39.99 dollars. According to a press release by Sprint, this would help them to offer its customers a simple and affordable unlimited plan in order to get a rich mobile experience. This would avoid them capping their data limits like other carriers. Current users of phones that are not smartphones will not have to pay the extra amount unless they shift to a new smartphone. The press release stated that Sprint also offers a full range of traditional feature phones, including popular eco-friendly or touch-screen handsets that do not require the Premium Data add-on charge, but still have a great range of capabilities with voice, text and data access. The existing Sprint smartphone customers would not be affected unless they upgrade to or activate another amartphone.

According to analysts comparing the services offered various carriers, Sprint actually comes out cheaper than Verizon or AT&T. The comparison is based on the offer of a bundle of 450 minutes of talk time unlimited data usage and unlimited free messages.This could however prove to be an advantage for T-Mobile which has cheaper plans. This increase in fee is a direct result of the changing economy and the high usage of data by consumers. Sprint claims its smartphone users use approximately 10 times more data services than other phone owners. Smartphones users now actually use a lot of data services to exploit the full potential of their phones which pushes up the cost to company and hence Sprint has increased the charges by 10 dollars in order to face the economy changes and to not suffer a loss. AT&T had recently withdrawn its unlimited data plan due to similar concerns and had shifted to a tiered approach. However, according to Dan Hesse, Sprint Nextel’s chief, Sprint has maintained it has no such plans of making a move similar to AT&T.

The Sprints press release says that the company’s current unlimited data plans being offered, with or without the $10 charge, continue to beat the offerings of their top competitors, who cap users’ data, charge data overages, and do not offer the unique functionality of Any Mobile, Anytime, which gives subscribers on the Sprint network unlimited calling to any other wireless user in America regardless of the carrier.

Mobile Malware Are on the Rise

Mobile phones are a boom in the 21st century and with their increasing use, threats from malware are on the rise. Nowadays, more and more people are using highly advanced smartphones. According to the latest reports from industry analysis more than 250 smart phones are going to be sold in the year 2011. The year 2010 has shown a drastic increase in malware on mobile devices, around 46% up from the year 2009. More phones means more targets for the troublemakers. Years of being overestimated by experts of security software, mobile malware is finally a real threat. Nowadays worms are spreading fast because smart phones are used for accessing Internet.

Around 15 variant of CommWarrior have been detected. The malware was first found in March 2005. CommWarrior exploits the Bluetooth user interface to influence victims to set-up malware on their phones. As soon as it gets active, it can extend quickly via Bluetooth connections, mails, multimedia messages and memory cards. It automatically replies to incoming messages and MMS messages.

These days some of the common mobile malware are like Cabir which drains down your cellphone battery as it copies itself with constant Bluetooth scanning, as soon as it is connected to your phone via Bluetooth. Doomboot is also a mobile malware which pretends it to be an edition of the Doom 2 video game and so it forces user to download and install it. If a user installs this malware, it would prevent the mobile from booting. This malware may also install Cabir and Commwarrior on a smart phone.

Overall these factors, with an increase in the smart phone usage, suggest that mobile malware is going to pose a big threat. Only time will tell what’s going to happen in future. People need to pay much attention on these types of threats before it is too late. Mobile users should install effective security software on their cell phones.

Call Now: +1 833-522-1003
Call Now: +1 833-522-1003
Call Now: +1 833-522-1003