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Starbucks Is Leaving Users’ Data Vulnerable to Threats!

Earlier security researcher Daniel Wood has spotted that Starbucks is storing users’ sensitive data in plain text, including their passwords. He has discovered that Starbucks iOS app is storing users’ data in plain text, on a device. Thus, users’ passwords and other app data is susceptible to data theft if a hacker would gain access to their iOS device. So, can anyone use your Starbucks mobile data to make transactions without your knowledge?

What are the dangers of Starbucks iOS app vulnerabilities?     

After Wood’s research findings warned and triggered a fear of data theft among Starbucks mobile users, the company came up with its explanation. Starbucks has said that the odds of data theft through the spotted vulnerability on Starbucks iOS app is “very far fetched” and no mobile users have reported that their data is compromised and misused. Additionally, Starbucks has also declared that it is working on fixing the flaw in the app by adding “extra layers of protection”.

As the users’ data is stored in unencrypted, plain text, simply on an iPhone, your data stored with the Starbucks iOS app can get in to the hands of any user who can find that phone, if it is left behind. All that an unauthorized user need to do is to plug the iPhone to their laptop or desktop computer and find the file wherein the users’ data is stored. Hence, anyone can easily recover your Starbucks password and misuse it, without having to know the PIN code of the device.

The company has announced through a letter to its customers that they are “working to accelerate the deployment of an update for the app that will add extra layers of protection.  We expect this update to be ready soon.”

Starbucks now in your iPhone®

If you are a coffee maniac and love sipping your cuppa at Starbucks, then here’s one more reason that can increase your visits to the café. It’s the new iPhone Starbucks app!

For every cup of coffee you grab at Starbucks, you can now pay using your iPhone. Additionally, you can also handle Starbucks Card Balance on your own. There is no need to pay in cash for every purchase made out there. Believe it or not, this is the fastest and the easiest way to pay at Starbucks so far. All you need to do is just enter the Starbucks card number and your iPhone will function as the Starbucks Card.

What’s more, there is also an option for finding job opportunities with Starbucks.

The app details are:

Platform : iOS 4.0 or later
Price : Free

Badges -Emergence of the new marketing model?

When you think of badges you think of the times when you were in Scouts team or when you were important in school by representing the sport house or the school prefect. When you think of social games you probably think of the ones that are a craze on networking sites. Now merge these two together for social-media marketing and you get an entire new concept in marketing making its ground in the business world. At the end of it all, your customers think that it’s a game (good enough to get them addicted to) and they try and better their previous feats and those of their competitors as well. What an in genuine marketing strategy to promote your business with.

Gravity, the discussion site is now letting all of its newly signed in users know that they have got themselves a new batch aptly named, “New Kid on the Block.” They can take it further by putting up a photo for their profile and once that is done they get a badge that is really pictorially beautiful. Now if you are wondering what this is all about then you won’t be surprised at the strategy that HomeRun has adopted. HomeRun offers its customers regular deals, and they have taken a leaf off Groupon who are market leaders.  All they do to entice customers to buy more and get more customers is pretty simple, and we only wonder why this ingenious idea was not thought off earlier. But we do see a huge future in marketing for this brilliant concept, after all its only human to compete and try and outdo the rest.

Now let’s look at what this entire marketing strategy is all about. Loyal customers start earning points that they can rack up and all they have to do is participate in the various deals offered and refer friends as well. They can then utilize a set number of points and redeem it for deals that are “private reserve”   like restaurant reservations, charity ball events and much more. Huffington Post had showed a picture of colorful badges all according to different levels of participation.

The company that started off this concept was Foursquare, and the industry is soon catching up to this new mantra in marketing. Foursquare for all you know might just come up with their own marketing model for the new age market, where people love to mix about work, fun and games. The concept of sponsored badges has soon caught on and the latest marketers to have joined the bandwagon are TV networks Bravo, Zagat, Starbucks and even The History Channel. The Wall Street Journal felt that it was left behind and jumped in too and their latest New York metro section that is in competition with the New York Times aim to win the batter with their badges.  For example readers who view all of the five city boroughs at least once would be entitled to the most deserved badge.

Let’s face it, with social networking taking over our lives; it is only fair that the badges make a fair game of it in business. It also gives customers a good insight as too who these loyal users are.

Call Now: +1 833-522-1003
Call Now: +1 833-522-1003
Call Now: +1 833-522-1003