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Microsoft Hires former Wal-Mart Veteran to head Operation

Microsoft , in an effort to keep up with the global retail market, has recently announced that they plan to open a retail chain of stores in a number of cities worldwide and has acquired the services of former Wal-Mart executive, David Porter as Corporate Vice President of retail, to head this operation. This follows Microsoft’s announcement that they were planning to open stores earlier this year in February .Porter will be reporting to COO Kevin Turner who also happens to be a former Wal-Mart employee and part of his job will be deciding  whether Microsoft needs to sell the computers or simply showcase its features and functionality. Though Microsoft has not confirmed that they will launch a store in Australia, reports have not been denied either. Microsoft announced last year in November that all consumer-related products could be purchased directly online in the US at Microsoftstore.com.

Following a mock store that opened in Redmond, where it was announced that they had no plans to open a line of retail outlets, Microsoft opened its first US retail store in October 2009. Specific details with regard to the retail outlets are not quite clear at this point. According to Microsoft, the stores could showcase personal desktops, systems and cell phones that run on the windows operating system and windows mobile software as well as the popular X-Box gaming console. The plan is to start off with a few stores initially and in a move to increase sales, Microsoft will be placing stores nearby and even next door to rival Apple stores and will utilize the new retail outlets to promote sales of Microsoft Windows  Mobile, Windows 7 and Windows Live among others. Some suggest that showcasing the X-Box and Zunes- Windows range of music players which did not do well globally and in the Australian market might help improve sales.

Onlookers in the industry are skeptical. The high risk as well as the competition with industry giant Apple, loom large. Critics advise that Microsoft will need to make its presence felt if they want to rise above the competition, as many brands in this sector have already made a name for themselves in the retail market. In 1999, Microsoft had opened its first retail outlet – MicrosoftSF, which shut two down in November 2001, two years after it was launched .The store showcased the brands extensive range of products but did not sell.

A spokesperson for Microsoft said that this move was part of a strategy to better connect with customers in the retail environment. Adding that the focus would be demonstrating value for what their consumers spend and simplifying the purchase experience for them. in a statement issued, David Porter, Corporate Vice President said that he was excited about aiding customers in making more informed decisions when it came to purchasing their products; Adding that there were tremendous opportunities for Microsoft to give its customers a world class shopping experience .Microsoft in a statement said that they wanted to learn firsthand about what consumers want and how they buy their products.

Apple surpasses Microsoft, becomes the most valuable company

Apple Computers and Microsoft have always being in the race of becoming the number two company of America. Several times Apple has surpassed Microsoft and visa versa. But now with Apple’s stock ending on a super high after the launch of iPad, it is for sure that Apple will stay ahead of Microsoft for a long time.

Few months back, Apple first surpassed Wal-Mart to become the third largest company in terms of market capital in America. With the ever increasing stock value Apple surpassed Microsoft too recently. Microsoft was over $50 billion ahead of Apple in market capital during the month of March. This difference was huge, but it was still the nearest the two firms had ever come in terms of market capital, and this happened for the first time in twenty years. Although there have been fluctuations every second, but for the records Apple is still ahead of Microsoft.

Market capitalization is a very popular mode of measurement and is often used to assess the size of a firm. It is also used as a representation of the investing public’s notion of the company’s worth. The sum is obtained when the number of left out shares of a firm are multiplied by the stock share price of the firm.

Apple, a company which was founded by Steve Wozniak and Steve Jobs, and a number of venture capitalist never negotiated in terms of quality, so its products were always priced higher than many other products produced by other companies. The same company, whose board of directors exiled, Steve Jobs had to bring in him again when the company was on the brink of bankruptcy. Then with a number of innovative product launches like iPhone, iPad, iPod and Mac notebooks, the company came back into business. The company flourished and produced several products for its customers. The products were of the best quality and supreme in its league.

These launches increased the share prices of Apple, while on the same time Microsoft was losing on its launches and customers base too. This made the stock price of Microsoft stagnant and increased marginally with a 4% increase annually. While during the same time Apple’s share price increased 550%, which is by market knowledge way enormous.

Steve Balmer the CEO of Microsoft said that a CEO never judges a company by its stock price but by its profitability, and on profitability margins Microsoft was high with 25% profitability while Apple had only 19% profitability.

Whatever may be the stock price the war between Microsoft and Apple has reached a new high and a winner is going to come out sooner or later.

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Call Now: +1 833-522-1003
Call Now: +1 833-522-1003