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Zynga® plans to connect its online gamers with ‘Zynga with Friends’

Zynga, the company behind famous social games like FarmVille and CityVille, announced that it will release a social network, dubbed as ‘Zynga with Friends’.
At present, Zynga is one of the world’s most eminent online gaming companies having millions of monthly active users. Its new social network, Zynga with Friends will connect all enthusiastic online gamers on different platforms, including iOS, Android, Facebook, and Zynga.com. It will allow Zynga gamers to befriend, make relevant communities, and solicit games. Zynga with Friends will also enable gamers to make a centralized profile to talk about their Zynga gaming experiences and compile their top scores in Zynga games on both mobile and web platforms. Apart from this, the anticipated social network will also include multi-player gaming and intriguing chat features.
According to Manuel Bronstein, a senior Zynga executive, Zynga with Friends is a “one network, one unified experience, and one social lobby that will for the first time connect all of our players, no matter where they’re playing. The new social features and services are designed for the sole purpose of bringing more people to play together.”

Zynga® launched Ruby Blast on Facebook®

Zynga, known for its simulation and role-playing games like CityVille and Farmville is turning towards other genres with the intention of broadening its audience reach.
 
Lately, Zynga launched its third arcade title for Facebook, called as ‘Ruby Blast’. Earlier examples of arcade games by Zynga, include Bejeweled, Meteos and Puzzle Quest.
 
The newest title is a fun, social, fast, and graphically enticing game that invites players to match gems, excavate a gem mine, and activate power-ups to beat their friends’ score. Made by Zynga China and Zynga Seattle studios, this match-three game follows the brave archeologist Ruby in speed into the lowest points of an ancient mine to uncover hidden treasure.
 
Currently the game is available in 15 different languages, including English, French, Italian, German, Portuguese, Spanish, Turkish, Korean, Norwegian, Traditional Chinese, Thai, Japanese, Swedish, Danish, and Dutch. Ruby Blast is free to play and is available on Facebook and Zynga.com.
 

Draw Something Downloads Reaches 50 million Mark

Draw Something has got serious popularity overnight and that too without any huge marketing strategies and tricks. It has now become the fastest-growing gaming application for mobile devices and smartphones.

According to recent statistics provided by Venture Beat, the gaming app has been downloaded 50 million times in a period of just 50 days. The report also reveals that users have created more than 6 billion drawings since its launch in February 2012. If you bring down the figures to per second mark, you will get an astonishing number; 3,000 drawings per second. Isn’t that great?

Draw Something has become a huge hit for iOS and Android-based devices. The gaming app is available in both free as well as paid versions. It was originally developed by OMGPOP, which was purchased by Zynga last month for a price of around $200 million.

Zynga® Inc. to own OMGPOP™

Zynga Inc. is reported to have claimed OMGPOP, the creator of engaging game named Draw Something. In just few weeks, Draw Something has become one of the most famous and addictive game apps. The game basically revolves around the concept of drawing an image that is guessed by other partner or friend.

It is available in various versions for Android and iOS platforms and can be played on your tablet or mobile phones. Zynga CEO, Mark Pincus said, “The OMGPOP team has created a game that’s fun, expressive and engenders real social interaction.” “Draw Something has captured the imagination of millions of people around the world. We love the way they’ve worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham,” he added.

Though the exact price has not been unveiled officially, but the deal is reported to be worth USD 200 million. Through this move, Zynga has certainly tried to turn one of the most advancing contenders to a friend that will help it to secure its top spot in the social gaming industry.

Zynga® to develop a separate Gaming Website

The recent announcement by Zynga to launch a separate website for social gaming from Facebook can have various intonations. You must have played many games on your Facebook account.  Zynga will still be with Facebook, but it will now operate games on a larger scale from its own website.

Zynga is a company that develops Internet-based social network games. The introduction of games to this social media account created a huge fan base for Zynga and made many of you addicts of the games like FarmVille , CityVille, Empires & Allies, and so on.

The step taken by Zynga to launch a separate website can be quite fruitful to the users who are just interested in playing games rather than social networking. The gamers will have quicker access to games and can also take the help of other users through chat or message. According to Zynga, the step will be able to build a distinct community for social gamers.

Protecting IT Intellectual Property

With technology reaching new peaks and dimensions, there has been a lot of investment in research and development also. Along with this, safeguarding of interests in terms of getting value for the research has also become a priority area. This gives credence to the growth of patenting and Intellectual Property Rights (IPR) management. As is common with any fast growing area, frameworks come into place, slowly setting the pace towards rules and regulations, emerging into industry standards by standard setting organizations and along with this even misuse of the facility, loopholes and new trends therein.

The European Commission has taken steps towards investigation into various sectors of the economy, where a sector does not seem to be working as well as it should and also, sectors where growth is at very high pace and anticompetitive approaches by certain large groups is visible. The European Commission enquiry covers all of 27 EU member states, who also go for international comparison in particular with the United States in certain instances.

In the IT sector, as Dave Heiner, vice president of Microsoft puts it, in reference to the EU anti-trust inquiry, “Google’s public response to this growing regulatory concern has been to point elsewhere. Google is telling reporters that anti-trust concerns are not real.” And “As Google’s power has grown in recent years, we’ve increasingly heard complaints from a range of firms – about a wide variety of Google business practices.” This raises a question of Google’s probable anti-competitive and monopolistic trends, as also Microsoft. The EU Commission has been inquiring into various aspects of Google’s operations, based upon various complaints from competitors in regard of search services, ranking of sites, advertisement and ranking relationships etc.

Target Corporation, the American retailing giant is also being highlighted in this light. Target’s entry into Canada and their announcement of large scale investments in Canada, as also, their trademark infringement being known for many years is a point to understand as to whether some anti-competitive issues may exist.

Then comes the issue of Zynga, who claim rights to “ville family of social networking games including Yo Ville, Farm Ville, Pet Ville, Frontier Ville, Fish Ville”.  Zynga, whose games are very popular on the social media site, Facebook is termed to be one of the world’s largest social game developers and has taken serious objection to the name Blingville.com domain name which has been used since 2004. Blingville LLC is also a computer game developer whose trademark application is still pending with the authorities. Zynga’s advocates have been sending multiple cease-and-noticeseven though the company Zynga Game Network Inc. does not own and has not registered or applied any trademark registrations for Blingville or similar words.

The European Union Commission has large powers to impose big fines and is seriously investigating / inquiring with the organizations in question and their competitors on these issues of unfair business practices, corporate social responsibility, anti-competitive practices and methods like patent clustering that are prevalent in the market. The maximum pressure seems to be on pharma companies like Bayer, patent settlements and anti-trust issues in the wake of generic medicines not being available to the common man which are much, much cheaper than the branded medicines.

Regulators worldwide are looking at this aspect, in perspective which seems to be a good sign.

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Call Now: +1 833-522-1003
Call Now: +1 833-522-1003