Samsung has been a reputed consumer electronics manufacturer for a number of years now. They have continuously evolved and have come up with some world class products! They recently ventured into the dynamic market of personal computers. Samsung’s most recent launch has been the all in one, multi touch PC which was on display at this year’s CES. This is Samsung’s first entry in the home PC market of the United Kingdom.
The ultra slim computer comes in two variants: U200 and U250, which have a screen size of 20 inches and 23 inches respectively. The models come with Windows 7 as the operating system along with 4 GB of RAM, Nvidia Graphics, integrated card reader and a 1.3 mega pixel camera. The U250 comes with an LED full HD screen whereas the U200 has a 1600-by-900-pixel resolution. The design is sleek and the whole look of the system is very classy. The colors and optical sensitivity look good but the keyboard has similar issues such as the P580 laptop. However, that is a small worry as it can be easily replaced for a better one!
They advertise themselves as a complete family entertainment hub and definitely have the potential of being one. However, big players like Apple and HP will make things pretty difficult for them. One has to face stiff competition in this field and the mass will always prefer to go for a trusted brand for. A Samsung product definitely comes with great brand value but it will take some time to become a preferred computer manufacturer. The Apple iMac and the Hp Touchsmart are big names in the market already and Samsung has a long way to go to attain the position enjoyed by such products!
Pricing, as always, will play a key role in deciding the fate of this product. In order to survive in the market they should offer the PC at slightly lower rates than the market leaders. This will definitely give them an edge over the well established players. However, there has been no indication of the prices at which the PC will be offered at. Advertising will also have to be done very strategically but knowing Samsung, there will be no lag in this area! Feedback from technical experts has been good and the PC looks all set to arrive in UK later in May. The rest of the world may have to wait some more before getting their hands on this much talked about product.
Samsung has surely come a long way in the past few years. They are one of the most respected brands in today’s times and hence are one of the few companies that can expect to succeed in the world PC market. The all in one PC looks good and is ready to hit the stores pretty soon. There is a lot of ground to be covered if Samsung wants this to be a commercial success. Meanwhile, competitors should closely monitor their sales figures which might take a toll once the PC is launched!