According to the recent survey of Nielson, around three million Americans had cut their cable television subscriptions last year as an increasing number turned to the Internet.
The Nielsen survey released last week found that some of those getting rid of cable moved to packages from telecom provider or satellites, but overall subscriptions fell by 1.5 million, or around 1.5%.
Findings of survey
But still the survey proves that American TV watching is not dead. Approximately 98% of video programs watched are on TV sets, and the number of high definition TVs has grown by eight million. But the TVs are increasingly connected to the Internet or devices such as game consoles, allowing streaming of the content.
“After several years of consistent year-over-year growth, traditional TV viewing declined one half of one percent or roughly 46 minutes per month,” the Nielsen report said.
The usage of video programs on handsets has changed very little in the year, at around four hours per month, the survey found.