Disney is now planning to enter the smartphone industry with Disney Mobile planning to introduce Disney Smartphones. The smartphones will be based on the Sharp Galapagos 003SH platform and run on the Android 2.2 operating system. The phone boasts of 3D experience without the need of special glasses. The new phone comes with a 3.8 inch display with an inbuilt 9.6 MP camera with the usual connectivity packages of Bluetooth, Wi-Fi, 3G and comes enabled with GPS. It provides support for Flash 10.1. It comes prepackaged with Disney branding in the form of a customized Disney themed home screen, widgets, emoticons, apps and a personalized @disney.ne.jp MMS address.
You also get to chose a Disney themed cover for your phone. It has an amazingly good user interface. The UI is a reworked Google Mobile OS with a customized Disney look, with great custom designed widgets. It comes with a 1GHz processor powerful enough to power its exciting graphics.
The Android Froyo 2.2 powering it will add many powerful features to make this phone a hit. The Android platform provides the users with the ability to switch between apps faster and smoothly without any glitches. Also it provides an enriched web browsing technique with faster browsing speeds. Java experience has also been enhanced with shorter rendering time. An added bonus is the new media framework Stagefright for enhanced media playback experience. This coupled with OpenGL ES 2.0 makes it an enriched media experience in your hand. The Disney Smartphone is poised to release soon in Japan and is targeted for families and children.
Disney which already has a big footprint in the entertainment business will ensure that the phone is marketed with the right features to ensure its sales. Disney has to ensure that the smart phone is up to the mark and proves to be a good competitor against all the Android phones flooding the market. Also Apple phones and Microsoft Phone 7-based devices are also strong competitors in this segment. Blackberry and Nokia are the other competitors.
Disney will have to sell the phone to a select segment of the market. Its 3D features may create ripples and attract interest in it. Disney had earlier tried to launch a phone targeting 10-15 year, olds but that was not successful.