China based Lenovo announced in January 2011, its plan to start a new business group for the manufacturing of mobile Internet devices such as smartphones and tablets. Lenovo later also entered into a joint venture with NEC, Japan enabling Lenovo to make inroads into the Japanese market. Lenovo unlike other leading manufacturers is working on low margins in this venture, in the quest of achieving mastery and volumes in the unique and innovative range.
With the advent of Apple into China, invading into the share of their domestic markets, Lenovo is working hard towards protecting its turf with its innovative LePhone introduction. The first version of LePhone was the company’s first smartphone to have been released at CES 2010. Since then, Lenovo has come a long way in the smartphone market. The 3.7 inches 480 x 800 pixel display does not have any buttons and works on a touch screen. The LePhone has a 1GHz QualComm Snapdragon processor for speedy processing. It supports 3G, Wi-Fi, and also has a GPS. It has a 3.0 megapixel video enabled camera. It has a proprietary nine pin dock connector for the use of an external keyboard. This feature rich phone contains a swirl keyboard which is extremely fashionable in its looks. Around September 2010, there were reports of the LePhone being made available globally.
Till now, known as a successful manufacturer of PCs, laptops and notebooks, Lenovo went one step further, with a new concept of introducing the best of both worlds by creating their unique and innovative IdeaPad U1 series. Synergy and convergence of the smartphone and the laptop was the concept. Use the LePad as a tablet on the go and use it as a laptop at home by docking the LePad into the IdeaPad dock, with a full keyboard and features, innovatively designed. The tablet portion works on the Android 2.2 OS as a tablet and on docking the same with the IdeaPad, the user can now work on the Windows 7 platform, and at the same time being able to switch to tablet mode or IdeaPad mode, with the stroke of a key. In January 2011, it was announced that Lenovo would be setting up a product division called Mobile Internet and Digital Home Business Group to develop the company’s internet based devices like smartphones and tablets. The group will help Lenovo leverage their leadership in the markets towards producing and marketing of the smartphone range on a global level. At the CES 2011, it was very clear that Lenovo would first be concentrating on the domestic Chinese market alone.
With the implementation of the new division, Lenovo has recently announced going global with their smartphone range, and is expected to launch a series of products worldwide in the coming few months.