Individuals communicate with technology through the use of buttons or a mouse which are often hard to master, cumbersome and ergonomically not sufficient, with Kinect this will change. The cutting edge technology inside Kinect allows you to control an on screen character in a video game, in a natural way via the movement of your body and your voice, which mimics your every move. Kinects sees our bodies in 3D and registers our voice with advanced software, for us this means only a small learning curve required. No lost remotes, just plain fun.
You can also control the Xbox menus with your body and voices, meaning that if you want to pause a movie just say Xbox pause, Kinect will help your Xbox understand what you want.
Now days marketing can be very helpful, if it’s done correctly, it can mean wonders for your new products. If you don’t incorrectly, it can do sometimes even more wonders for your new product, in this case from Microsoft’s Kinect launch in Japan over the weekend.
Microsoft seemed to have hired at least one PR plant to stand among lines of waiting customers as the countdown to launch commences, the plant would then talk up the Kinect motion sensing device, saying how great the is and everybody must own it to fit in.
These kind of tactics are not uncommon but this is an unique case, in that the plant was identified by some savvy enthusiasts, the plant calls himself, Butch and was also seen doing a similar role for the iphone launch in Japan, according to his site, Butch considers his profession as rent a crowd.
It’s unclear of just how many people in the Que were hired for the Japanese launch and for international launches for that matter, one would assume just hype-plants, were employed to overcome, the negative press the Kinect has received in Japan, due to its room size requirements.
The Xbox 360 has always struggled to gain a foothold in Japan where the hardcore and multiplayer things are not as central as in English speaking markets, adding the problem if a smaller non mainstream user base to Kinect’s existing marketing problems.
This is a tackling Herculean task; Japan Kinect PR seems to have taken a similar marketing line to that of recent idevice launches trumpeting the camera controller around as the latest and greatest bit of tech that everybody has to have to fit in.
It will be an effective strategy maybe but somewhere along the way a tactical error was made and the marketing became too similar to that of Apple when someone hired the same queue plant as part of a launch day stunt.