Social networks have become a part of every normal beings daily life. This is probably because of the reason that people have found this to be the best way to interact with their loved ones. Reviewers from around the world have mixed feelings with respect to the security and integrity of social networks but who cares. What matters to investors are fan followers or visitors!


The group of developers was found as YouPlus in 2008 by two of the very good developers. Dan Yue and Rick Thompson founded the company in order to make revenues out of the social network gaming. Their first attempt was the hot favorite facebook but they were pretty disappointed by the feedback. The social network was predominated by some of the other developers in gaming from around the world. The heartbroken group moved on to MySpace after being a failure in setting up a good reputation after being set up as a failure and gained respectable status there.

Titles such as mobsters made Playdom dominate the MySpace gaming networks and the developers acquired the top 25 ranks on the network with respect to social network games. With the reputation rising through this venture Playdom returned to facebook again and hired some of the many excellent developers from around the world. This included John Pheasant who was then acting as the second in charge in terms of Executives in EA Sports.

The AppData at facebook have recorded around 37 million users actively using the gaming applications developed by Playdom recently. They have a few ones left with to compete from that include Electronics Art and Zynga off course.

Revenue Distribution

Social Gaming is the only purpose for the development of Playdom and the company has certainly done a lot in order to gain an esteemed position. The developers are now interested in increasing the budgets for all these ventures. The company has announced that it is going to invest $33 million in venture funding. The reason and motto is still the same as that at the time of development. The circle of social gaming has been expanding every now and then in order to make the company raise every instance. The main target is the acquisition of all top titles around the world of social gaming.

The different Playdom subsidiary organizations are playing their part in the development of the company and Mountain View that is a California based Playdom company has raised a total of $76 million through such projects. They have made their recent associations with Bessemer Venture Partners, Disney’s Steamboat Ventures, and New World Ventures. These would certainly give the developers a whole lot of new ventures to work on apart from the many different blockbusters they have been spending money on.

The game titles that have been ruling MySpace and are becoming increasingly popular on Facebook include Social City, Sorority Life, Mobsters, Tiki Resort, Treetopia and the recently launched Verdonia. There have been a total of 130 million games that have been installed in different places that include Facebook, MySpace, iPhone and HI5.