The flash player software comes for free and powers most of the webs into screens, video clips, Inserted advertisements, animated typography, and rich graphics. Flash these days is installed on 98% of personal computers across the globe. It is coming of use to around 85% of top 100 websites. Flash delvers 70% of online games and 75% of web video. Whatever animated content you view on the web is likely to be running on Flash. Be it online game, Online Movie, Online Players, Online Advertisements everything is powerfully and interactively delivered by Flash. According to company’s count, around 95% of smart phones have Flash capability in them. The lone holdout is Apple and its iPhone and iPad.
Shantanu Narayen the CEO of Adobe has worked with Apple from 1989 to 1995 has full plans to take Flash beyond the PCs on every smart device possible. Steve Jobs the CEO of Apple is favouring HTML5. He said in a conference that “Flash looks like a technology that has had its day,” In his view Flash is a bug-ridden battery hog. He favours HTML5, a still evolving technology that does many of the same things as Flash. Jobs described Flash as a resource hungry, battery consuming application. Before this statement was voiced by the CEO of Apple, Adobe was already in progress with the development of Flash 10.1. Flash 10.1 is being designed to make video streaming and playback smoother. It will be supported by most of the latest smart phones and has iPhone-like touch screen features. Gestures like pinching the image will make it shrink or widening them would make the image to zoom. Adobe says that this new application is also better for conserving battery power.
When it comes to Flash Players role in revenue generation for Adobe, it turns out to be minimal. The real revenue generator for the company is its Creative Suit, which is a collection of Graphic Designing, Video Editing, and Web Development tools that uses Flash technology. On 22nd June Adobe achieved a 34% year over year growth, which the company has attributed to strong demand for the latest version of Creative Suite. Second quarters turnover was recorded as whopping $943 million.
Adobe’s goal in recent future is to get Flash install and running on as many mobile devices as possible. Nokia, Research in Motion and Palm will be using Flash on all soon-to-be launched mobile phones. Google is also emerging as an ally with Adobe by announcing Google TV which will be powered by Flash. Soon Google is expected to release its own tablet computer that will support flash.
Adobe isn’t betting that HTML5 goes away, but the company believes that evolution of HTML5 will take years and will easily take a decade for it to emerge as a technology complimentary to Flash.
Lastly Narayen quoted “We expect Flash to be a part of all the devices that count,”