After the mega launch by Intel of the revolutionary Core series of microprocessors this January, which not only moved the t the microprocessor market but also the computers, laptops and several other related markets, its only worthy competitor in the market, Advanced Micro Devices or AMD, is planning to introduce new breed of microprocessor chips. AMD’s microprocessor chips are designed to be used for laptops and ultra thin computing machines.

These new class of products will include the first versions of triple and quad core processors from AMD. Up till now the company has excelled in making dual core processors. Intel has been making processor chips with more than 2 cores for a long time, AMD has limited their product spectrum only to dual core processors. However, given the advantages that triple and quad core processors have over dual core chips in the ready-to-use market, AMD is augmenting its product-spectrum and making it more vivid in context to features included and technology implemented.

The company has lined up more than 130 products for desktops, primarily laptops, and other high performance computing machines which itself is a record for them. Never before has been such a big scale product-range expansion taken place at AMD.

The major products that AMD will concentrate on are:

• Triple core Phenom II processors with clock speeds 1.6GHz consuming 25 watts of power.
• Quad core Phenom II processors with clock speeds 2.3GHz consuming 45 watts of power.
• Low voltage processors called Athlon II Neo with speeds 1.3GHz and 12 watt power consumption.
• Low voltage processors called Turion II Neo with speeds 1.7GHz and 15 watt power consumption.

Apart from the ones mentioned above there are several other processors which will attract major laptop makers as these appear to be ideal processors for laptops and similar ultra-thin computers. These processors have features which will help the laptops deliver better battery life and improve the performance of other components as well.

Moreover it will show a drastic improvement in the execution speeds, said Leslie Sobon, VP marketing at AMD. As there are more than two cores now, background processes like antivirus, antispyware, etc can run on one core and thus other mainstream processes will not be affected a bit as they will have two dedicated cores for execution, so the parallel processing speeds will soar by a considerable amount. Another plus point with these processing chips is the low cost. AMD has developed these processors at a very low rate which will in-turn help reducing the finished product costs of laptops and other machines in which they will be used.

The market share of AMD has been reduced since last year. It reduced from 15% to 12.1% due to Intel’s invasion of Core series. But AMD CEO Dirk Meyer is hopeful and positive about improvement in those statistics with these innovations. AMD has not yet been able to establish itself as a mainstream developer of laptop-processors, but seeing the confirmed inclusions of AMD’s new products in their laptops by HP, Dell, Lenovo, etc it seems that the days are not far when Intel guys will scratch their heads as to, “now what?”.