A strategic advertising plan can definitely increase product or service sales. Companies need to determine what products or services could be of interest to customers at large and the strategy to implement in all sales communications and business developments before selecting the mix of media, be it electronic, print or other. In the past, as we have seen, the print media then moved on to television, towards the computer and the internet proceeding exponentially with the advent of mobile phones.

Mobile marketing has grown in leaps and bounds, and has definitely yielded results when done in a focused manner. These days, marketing communication strategies by various companies and promotion perspectives have used the medium of mobile commerce as well as integrated marketing communications to grow and expand the scope of advertising. The emerging mobile channel of marketing, offers new insights in market data collection, forecasting and analysis, outside the traditional mobile technology space. Starting with the SMS (Short Messaging Service) in early 2000, the text messaging medium has rapidly grown multi-dimensionally. Short numeric codes of 5 to 7 numeric digits used to send text messages to an email address was the next step, growing into the powerful Multi-media Messaging Service (MMS). Gaming and advertising around gaming over social networking sites like Facebook and Twitter grew by leaps and bounds in the next phase.

The next innovative step grew into Location Based Services, Picture Based Check-ins and many interesting Apps came into being with the sudden flood of smartphones and mobiles in the market. Google with their AdSense and Search Engine Optimization techniques brought in the next surge. At this time, in line with InMobi from India, Admob in the US grew spurts and bounds. Google took a dynamic step in acquiring Admob last year, towards their integrated advertising earning verticals and strategies. The year 2008 saw the new start-up company Mojiva, emerging into the ripe mobile marketing arena, with highly experienced people from the field coming together. The team included over hundred years of collective experience with veterans from Google, DoubleClick, Yahoo, YouTube, Nokia and Admob.

Till recently, mid of 2010, Apple ruled the roost in mobile marketing with the phenomenal success of the iPhone products entry into the market. Mojiva, primarily focusing on brand management and premium mobile marketing, has been known to deliver full service, mobile marketing solutions for advertisers, publishers and agencies. The New York based Mojiva, has an impressive over three billion impressions till date. End 2010 / early 2011 and research over the Thanksgiving week showed very impressive results and changes over market patterns. With the iPhone losing its prestigious number one position in mobile marketing, this time, research showed the growth of Android users at a rapid pace as also a small rise in the Symbian base. The iPhone market share dropped eleven percent while Symbian rose 4 percent with Android users scoring the most active on the mobile web as well as Apps reaching an impressive 37 percent network share.