AT&T has announced the addition of a new 3D Channel created for the ongoing 2010 World Cup in South Africa. The communications holding company announced that the new ESPN (Alert – News) Channel is to be added to the lineup of channels on its U-verse TV Channel list.

The new channel, ESPN 3D was launched to offer better quality to sports viewers and to take sports presentation to a higher dimension. ESPN also announced that the new channel has been undergoing test for the past two years. ESPN sports broadcaster stated that the new channel had been used to test broadcast a college football game in USC-Ohio State College. The game was broadcasted at USC’s campus Galen Center and some other selected theaters.

Advent into 3D TV

With this announcement by AT&T of the new ESPN 3D channel, U-verse TV viewers will now have access to the first ever 3D sports channel in the industry. The new television network will broadcast to U-verse customers 25 of the over 60 matches of the 2010 FIFA World Cup that began on the 11th of June, 2010, and a further almost 100 live sport’s competitions in the following year.

Other notable sporting events that are scheduled to be broadcasted on the new ESPN 3D apart from the 2010 FIFA World Cup include the X Games 16, College basketball games, the 2011 BCS National Championship Game, Winter X Games 15, the 2010 State Farm Home Run Derby and some football games.

AT&T’s president of content, Dan York stated that with their competitive and advanced technology, AT&T’s customers on the U-verse network can confidently expect access to only the latest of TV innovations. Viewers can expect top quality innovative content across the various devices, 3DTV and interactive apps. Customers on the U-verse TV network will thus be able to enjoy for the first time 2010 FIFA World Cup matches in exciting 3D, as they look forward to even more exciting ESPN 3D sports coverage though the rest of the year.


ESPN officials commented that one of the major highlights of the new ESPN 3D channel on the U-verse TV network is its ability to deliver to customers ground breaking sports events on 3 Dimension. Sports fans will thus now be able to enjoy 3D sports coverage. This new dimension to sport coverage starts from the 2010 FIFA World Cup in South Africa. The new channel will also present in 3D other sporting events including NBA matches, college sports and much more. A total of almost 100 sport events will be viewed on dynamic 3D on the new ESPN 3D U-verse TV network.

ESPN 3D is available to viewers on a $10 a month subscription charge. U-verse TV High definitions customers can access ESPN 3D on channel 1610. For more information or to add the new ESPN 3D technology package to your present subscription, customers can visit any AT&T retail outlet or call 1-800-ATT-2020 to enjoy the rest of the 2010 World Cup matches and other sports events on 3D.