FIFA and Sony Corporation have added a third dimension, for many football fans around the world. FIFA in collaboration with Sony has unveiled 3D technology that enables football fans to view the upcoming FIFA world cup in 3D.
3D TV has currently become the buzz word of entertainment as many movies like Avatar, Clash of the Titans, have provided a new dimension to the viewing experience. As world cup fever hits this year, FIFA is taking advantage of the 3D technology that will be provided by Sony. Through 3D TV millions of viewers across the world will be able to share the excitement of the world cup.
Over the years Sony has been looking forward to testing its technology on field trials with various cameras installed on a football field that uniquely captures the action and provides a 3D perspective. They tried to uniquely capture every move of the ball through the field so as to provide football fans with a unique perspective of viewing matches.
3D TV will be seen only at five venues of the FifaWorld Cup which include: Soccer City and Ellis Park in Johannesburg, Durban, Cape Town and Port Elizabeth. According to the organizing committee a total of 25 matches will broadcast in 3D.
Moreover, Niclas Ericson, who is the director of FIFA TV, earlier said that”, The 3D feed from these 25 matches will be made available for broadcast on 3D channels, which can be enjoyed by consumers on their 3D-compatible TV sets in the comfort of their home, almost as if they were in the football stadium themselves. Whilst discussions with major broadcasters are ongoing, I am very pleased to announce the first confirmed partners for the 3D live broadcast, who are ESPN in the US and Sogecable in Spain. We expect further announcements to be made shortly.”