As Google sets out to challenge or the likes, it feels the need to streamline itself. This is in consideration of competition from Amazon and Apple in the e-book market. According to eBook Technologies, working with Google will further commitments in providing a first class experience from emerging tablets and other portable devices.

When Google opened its online book store, it went up another step to compete with by acquiring eBook technologies that has become famous for establishing digital projects.

A part of 14-15 million printed books have been digitized by Google by scanning which the Internet bookstore has put up on the net in the last 6 years. There are about 4,000 publishers, which include MacMillan, Random House, CBS Corp., Simon & Schuster Inc., and so on who are letting Google carry quite a lot of titles of the recent books released.

The purchase of eBook Technologies has been to give mobile owners access to their eBooks online. Google offered 3 million titles acquired by them in December., their rivals offers readers a dedicated service with reader devices like Kindle. Google has taken up an approach which does away the reader device. They provide for a web reader application which distributes copies of the book via applications on Android smart phones and tablets as well as Apple devices like iPad, iPhone and iPod touch.

Google, however, refuses to provide any info on the acquisitions or even an update and how it is faring. However, it is apparent Google is in an endeavor to improve its book title delivery on all computing devices. An online bookshelf provides a list of titles and eBook Technologies has a complete service with content conversion and publishing tools. Key among these features is the ready access of titles online from anywhere and anytime. The impetus behind picking up eBook in its shopping cart is the reading service available at eBook. The purpose has been to make the e-books available to its clients at a hire charge or free as the case may be. So, from the list of titles available at Google, there are many available right away to the users at a nominal cost while many e-books are provided free and browsing is made available with eBook Technologies