Google just went gaga with its newest acquisition, Plink, a UK based company. With over 50, 000 users since they launched four weeks ago, Plink offered its users a revolutionary visual search technology for their cell phones. The Plink download enables its users to identify work of arts by taking photos of it and searching online for the details.
Plink will now be part of the efforts of Google to develop their own visual search engine Google Goggles. The mobile visual search company owned by Mark Cummins and James Philbin is also Google’s first foray in the United Kingdom. Google Goggles is available for cell phones running on Android 1.6. Aside from artworks, Goggles also enables users to search visually by taking pictures of logos, contact info, books, places, and landmarks. Looking for places doesn’t even need a photo. You could just point your camera at the storefront and Google searches for you using GPS and compass. Barely scratching the surface of visual search technology, Goggles has not integrated search for food, plants and animals yet.
With the Plink team and technology onboard Google’s expanding visual search technology, wonders will be in store for us users who are developing taste for possible search options other than typing text and putting voice input.
Google plans to acquire more promising companies at the rate of one startup company per month.