2010 saw Apple constituting 90% of the market in tablets and smart phones. However, industry think tanks predict that by 2015 Apple’s share will drop to less than 35% with Google’s Android and Chrome OS, RIM Blackberry tablet OS, HP’s Web OS, and many other small players hitting the market after Apple’s success in the arena. It yet remains to be seen what Apple has in its Pandora’s Box in this year 2011. Will Apple again turn the cart of technology to a new dimension? In all probability, knowing Apple the answer is NO!
The general opinion is that internet devices will hit over 150 million mark in 2015. Apple and Google however will attract the maximum attention from the cream of Techie developers. This will include applications, content, media resources, bandwidth hogging and this is what people worldwide consider before taking a purchasing decision. The demand for LITE operating systems will increase by the day. It appears that Google is all set to challenge Apple’s dominance in the smart phones and the tablet markets. Some typical independent technology analysts like Ovum feel global shipments of smart phones and tablets – internet devices will hit the 150 million per year mark in 2015, of which 35% would be just the Asia-Pacific region.
The Android platform is predicted to continue growing due to support from various and vast range of manufacturers worldwide. After Android 2.2, manufacturers are all waiting to see what Android 3.0 will deliver. Prediction is that retail businesses, wholesale, professional services, mining and engineering would be the main beneficiaries of this upcoming tablet technology, due to the phenomenal ability of increased communication and productivity.
With erstwhile leaders Samsung and many others going the Android way, the above predictions are but naturally logical. The market was instigated by Apple’s Super Mega success with their iPads sales worldwide, resulting in massive growth of consumer demand of such portable devices. It is believed that Google will take over at least 36% share with its powerful developer support, boosting the operating system and increasing adoption. This will only mean that the market will grow alongside other mobile devices, and, independent of similarity in form and function will definitely not erode their popularity, rather will only increase the hunger for more. This is especially pertinent given their obvious similarity in hardware and software technology.
Google’s introduction of their Chrome OS designed to run web-based applications is definitely attracting the attention of consumers first, but could also find favor and fervor in businesses having large staff numbers not needing access to processing intensive applications. With Google’s OS and their Android platform, considering business using already Google Apps drawing of larger volume of users and manufacturers of smart phone, enhancing market growth of Google operating systems can be termed a foregone conclusion.