The director of Google, Mike Steib informed that these days, they have observed that there is a sudden increase in Google’s mobile search. In the participation of Panel at Paid Content 2010 Mobile conference held in New york, Steib said that there will be a number of facilities in the mobile world and it may get replaced with huge innovation. In spite of this, there is a lot of work going on in smartphones to make them more enhanced.

Mobile Year

Many times, we assume that the current year will be “The Year of the Mobile” as there is large number of improvements in the mobile world, but these predictions and assumptions have continuously failed to meet our expectation of the boom up to now. In the initial three months of this year, for instance, the users having the smartphone exceeds 62% of the search which is comparatively less than the earlier three months. There has been a 300 % increase when the search made on Android devices during the first half of 2010 is taken into account, resulting with the activation of many new Android devices per day.

Even if the exact numbers are not mentioned by Steib, he said that more than million people use Google when they search through their mobile handsets each week. The users having iPhone, who have taken over the smart phone market are making searches that are around 50 times more than the users who are having normal GPRS browsing facility.

Rapid Increase in Mobile Ads

Steib said that mobile ads are effectively working specifically in the area of click-to-call ads that provides advertisers to include their numbers when they post their ads. Advertisers can keep track of information of calls they receive per keyword or with a particular group having ads. The click to call campaigns having location extension or uniform resource locator has risen 8% on an average. However, those campaigns having phone numbers worked 6% better than mobile advertisement with no extension.

It creates a true challenge for businesses to get motivated through an immediate call because of the adverse effects of ads published on their website. The customer is informed about the work schedule through numbers and web site titles which are followed at the end of the personal message. There are certain sites that send the message through their inbuilt groups to spread the details of the product information.

At the central position, only users exist between the mobile and desktop. If a user searches a particular thing on the mobile application, there are a number of ads blinking on the mobile till the search process is complete. In some cases, users need to go through the advertisement completely if they want to find the result of the searched word. There are some interactive ads too, with flash which fascinates user’s attention. The ad is automatically clicked by the user which is in front of them and the business of the advertiser is likely to grow.

Apple’s iAd’s could be the next big thing in mobile advertisement, but the success depends largely on the needs of the user and also on the advertisers.