Mobile World Congress 2012 will not only display the latest technology for mobile devices but will also showcase its innovative green initiatives. The organizers at the event have initiated a systematic project for the maximum reduction of its waste materials.

The waste management team has eliminated the use of all plastic bags at the event and has asked for a paper-free media. All the EVP/Conference bags and lanyards to be used at the event are made out of recycled materials. Even all the communications documents like conference guide, exhibitor catalogue, etc., will be printed on recycled papers.

So far, Mobile World Congress has been able to successfully reduce 55% of its waste materials since 2008. Fira Barcelona’s waste management processes in collaboration with Grinyo has transformed 23.91% of the overall waste generated from the Mobile World Congress into SRF, which can be used for producing alternative fuel for the synthetic diesel industry.

For more information about the green initiative, visit the Mobile World Congress 2012 website.

[vimeo 22029866 w=400 h=225]