With the new leadership at helm, Research In Motion (RIM) is all set to re-invent waning popularity by shifting its focus back on users

In the latest development at Research in Motion (RIM), Thorsten Heins has been declared as the new president and chief executive officer of the renowned telecommunications company. Heins, who worked as a chief operating officer, has also been appointed as a member of the Board of Directors.

The announcement came soon after the two former co-CEOs Mike Lazaridis (the founder of RIM) and Jim Balsillie stepped aside to make way for the new leadership. Mike Lazaridis would now act as the vice-chairperson of the Board and Chairperson of the Innovation Committee. According to him, the goal behind the decision is to re-gain the competency in the market share and user base. Although BlackBerry has seen a huge fan following in the past, but the ever-rising popularity of smartphones and tablets such as Apple iPhone and iPad as well as the Android devices from Google has affected the company too badly.

“There comes a time in the growth of every successful company when the founders recognize the need to pass the baton to new leadership. Jim and I went to the Board and told them that we thought that time was now. With BlackBerry 7 now out, PlayBook 2.0 shipping in February and BlackBerry 10 expected to ship later this year, the company is entering a new phase, and we felt it was time for a new leader to take it through that phase and beyond. Jim, the Board and I all agreed that leader should be Thorsten Heins,” Lazaridis said.

To read the press release from RIM on the changes, visit the official website here.

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