Competitive market is always who is eating who. Who is snatching the market share from you? The best will survive and become popular leader in the market place. Google, as a company has seen much fluctuations. A few of its products roar high in the market place and no one has beaten or dared to beat it till today, for example, its search engine. But there are also a few products or services where Google couldn’t keep the hype created, matching with that of its offering. One such worse example was its mobile phone experience. One has to learn from experience and let’s assume Google has done its homework.

It’s a wait and watch strategy for the consumers and manufacturers. With the launch of Nexus One by Vodafone, the first own-designed Google’s handset, it is anticipated to prove the potential of Google’s operating system, Android. The expectations have reached the peak. With the price at which it is available for the customers, it is assumed that the integrated pack including an e-mail, web and third party application is the best bargain or worth, which is not available from any other brand, not even from iPhone yet.

Though iPhone dominates high in media coverage, it has not even covered more than 2 % of the total market. The scope for mass market coverage is yet to be explored. That is really good news for the company. Whatever brands that are available in the market are really cutting-edge technology but not marketed at a mass level. Prospects anticipate that Android from Google would change this scenario. Around 20 handsets are already flooding in the market with this system. The reason behind this is the flexibility with which Android can be adopted and used in the handset irrespective of the manufacturer across price range.

Industry analyst and experts believe that just as how Google’s search engine became the top most priority for majority of the users, similar to that, a few years down the line, people will be using the operating system Android in one way or the other through their handsets. But Google will face one solid problem. Though the operating system is flexible and is used by major handset manufacturers, Google’s own mobile sets find it tough to use its own. Also the market tactics is that the offer is free and effective. In this war of products, Apple is having an upper hand because Google is yet to launch eco-friendly products or services. Also experts opine that in Android, only one window can be opened at a time and Android does not support multi-tasking. This may go against Android. But Google has a competitive weapon as usual that the product will be free, which is a powerful tool to appeal to masses. So for knowing what will happen, one has to wait and watch in the real market place. In the area of handsets, Google has to travel miles before it succeeds. The other apprehension for the prospects will be the mobile set which is Nexus One, Google’s own brand and its incompatibility with Android. If the company could do some research in this area and provide a better versioned and sophisticated mobile set, along with its much hyped operating system, Android, the company can rule the market.

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