This search engine was to be based on “likes” instead of “links”. It was at the time of the discovery of the “like” and “recommended” buttons that the company’s goal of having a social search engine was recognized. This process has been in progress according to the report at AllFacebook notes. The company has corroborated that all the web pages that would make use of the network’s Open Graph plug-ins would surface on the social networking site’s search results.
Though the social networking site hasn’t confirmed anything on the quantitative number of websites that have accommodated the plug-in, it was found out that a week after the launch of the plug-in, there were about 50.000. The protocol was found to be an extension of the company’s Facebook Connect service that already exists. This service enabled the users to incorporate features from the website into their own pages, which also included allowing other users to log in with their Facebook account details.
According to the reports submitted by the company, over 1 million websites have incorporated the features of the plug-ins and over 150 million users of a total of 500 million, access Facebook in some way or the other through external sites each month.
The vast social network’s new invention of driving results through likes has clearly outwit Google’s strength but there is still room for doubt about whether the power of “like” is equal In proportion to or better than the power of “link”. Some of the Facebook users suggested that the power of link come in handy when looking for information on hotels and restaurants, while it might pose as useless in some other cases. Despite of the debate on which one is better than the other and other related issues, there has been no question raised on the possibility of the Open Graph data Facebook to become a real-time alternative to the simple Google search. To be a able to search and go through the recommendations on several topics of close of half a billion users can be powerful and consuming.
The search engine giant has not been able to witness any growth in including several social elements into its search engine except for Twitter results. The Open Graph protocol is, in theory, an open standard protocol and on account of this, Google can use the same to list out the network’s results in its search engine in the same manner as it uses Twitter’s API. Bing has the potential to raise a leg above; since it has been running the Facebook results in its search engine. The deal between Bing and the giant social networking site was signed in 2008.
According to the survey commissioned by conScore rankings, Facebook search had increased substantially by 48% in March and has been steadily taking a toll over the period. This gave the company a good share of the U.S search business which totaled up to 2.7 percent.