Touch screen phones were very much a matter of imagination until Apple released the first series of its iPhone five years back. You might be able to easily navigate through the phone menu using touch screen, but typing a message is still tedious on a touch screen phone as it does not have an “ergonomic “advantage as compared to QWERTY keypads.
According a leading cell phone analysts, the market is witnessing a favorable trend towards QWERTY keypads as the iconic BlackBerry have enabled many cell phone users to type messages with incredible ease.
Blackberry’s contribution towards QWERTY
It is absolutely a user’s choice whether he or she finds the touch screen feasible to a QWERTY keypad; however users define their experience of using a phone depending upon their comparison with that of a PC. This is mainly because a PC has a wide range of peripheral devices which makes it easy to integrate communication devices through which information can be keyed in efficiently. Blackberry’s initial customer segment related mostly towards business and corporate management with the primary focus on email messaging and access to office applications like outlook. This was the main reason that Blackberry had primarily focused on the QWERTY keypad to enable easier methods to key in information.
Recent studies suggest that Blackberry has diversified its reach of expanding its flagship products by releasing the Blackberry torch in order to cater to an audience that has the benefits from touch screen as well as touch screen. Moreover there are various smaller brands emerging with the QWERTY advantage as there is a larger consumer segment besides the business segment that appreciate the QWERTY advantage.