New Social Search Capabilities for Bing

A Microsoft executive demonstrated how this new Bing capability worked. Microsoft SVP Yusuf Mehdi demonstrated the new “social” page of bing.com. It returns real-time results from Facebook and Tweeter pages, updates and links. These advanced search technology dealt the gap in the industry.

Demonstration goes global

Some say it’s a stopper to Google. However, it is not. Google and Bing Social operate in different market and Internet users. Google’s objective is to manage the world’s information while Bing Social wants to connect and get results from Facebook and Twitter. Another thing is that Bing Social would refer to more popular trends and links from Facebook and Twitter while Google (and its new addition, Google Caffeine) aims for real time results not only from the Facebook and Tweeter or any social networking sites.

Moreover, if you were more on web development, you would consider using Google more. But if you’re a marketing enthusiast or “socialist”, try Bing Social.

In my opinion, Facebook users, even me, are not comfortable that whatever status updates in my Facebook, and if it is for everyone, it will be shown in Bing search results. But why do we have to hide our status updates for “everyone” to see. Doesn’t makes sense, right?

Social Features

You can now search for status updates or shared links from fan pages in Facebook. Aside from the tweets, searching through Facebook fan pages to get update results is another possibility. Try to search about “World Cup” and it will return several contents, like a fan page, sometimes complete with posts from its links.

Cumulative data and links

For other types of searches, bing will only display shared links that are popular from Facebook users in a cumulative form. Another thing is, those results will only be from Facebook users whose status updates are modified to be shared to “everyone”. Thus, privacy concerns for several Facebook users are addressed. No photos, names or even simple text in private updates connected to the link is displayed in the results. For example, if you search for “NBA 2010 Champions”, it will present links that several Facebook users are sharing regarding the topic. There might be a caption that is pulled out from the original link and will be displayed just below the search result. 

Better Homepage

Bing is now also sporting a new homepage. It illustrates popular topics coming from Facebook and Twitter searches. For every topic, data connections are displayed why such developments are occurring. And just like google, a background image is also loaded. However, unlike google that you have to be logged on first, bing can display background images even if you don’t have an account logged on. And you can also change these background images from time to time.

Leave a Reply

Your email address will not be published. Required fields are marked *