Computer user’s are well aware of the fact that whenever you want to play a high graphic game or you have to run high graphic software program you must have to upgrade your computer with a powerful graphics card. Especially the users who are fond of computer games have to spend big sums to upgrade their computer’s graphic cards. This is the reason why Lenovo is making a huge percentage on graphics cards.

About Lenovo

Lenovo is a Chinese based multinational producer of personal computers. It develops and deals with Desktops, Servers, Notebooks, Netbooks, Peripherals, Printers, Televisions, Scanners and Storage. Lenovo was incorporated in 1988 in Hong Kong and then started climbing ladder of success. Lenovo acquired the big joint IBM in 2005 and in 2009 it was declared as the fourth largest vendor of personal computers in the world.

Graphic Cards

Graphic card has several substitute names as video card, video adapter, graphics-accelerator card or a display adapter, its function is to generate and display images and videos as output. There are many added functions also available on these cards as 3D display or 2D graphics or the ability of connecting multiple computers.

Uses of Graphic Cards

Whenever you purchase a desktop or laptop there is an inbuilt graphic capacity available to operate normal programs and to run normal videos and open normal graphic pictures. But when you have to run high graphic games or software program then you must have to raise your graphic card capacity.

Lenovo Making a Huge Percentage on Graphics Cards

The Chinese company is making huge profits on the sale of graphic cards. Lenovo is offering a vide variety of graphic cards with the price range of low to high. Some of the popular graphic cards are ADD2 DVI-D Monitor Connection Adapter (43R1985), 256MB ATI Radeon HD 3470 DisplayPort, VGA Graphics Card (45K1636), NVIDIA Quadro NVS 290 Dual-VGA, Dual-DVI Graphics Card (43R1765), NVIDIA Quadro NVS 290 Dual-VGA, Dual-DVI Graphics Card (43R1765), NVIDIA Quadro NVS 295 8-core CUDA 256MB Dual DisplayPort Graphics Card (45K1669) and NVIDIA Quadro NVS 290 Dual-VGA, Dual-DVI Graphics Card (43R1765).

It was also observed that in the second quarter of this year the demand for graphic cards was boosted and at that time Lenovo availed the opportunity to catch the customers as it is basically applying customer centered strategy. Lenovo competes in a better way by keeping the prices low and a wide variety of products which does not allow a customer to go back with empty hands.

The quality of the cards and the after sale service is also very good. This thing attracts the customer and as Lenovo was declared as the fourth personal computer producer and seller this boosted the goodwill and it is climbing the ladder of success gradually.

Liu Chuanzhi, the head of Lenovo said, “We are lucky that Steve Jobs has such a bad temper and doesn’t care about China. If Apple were to spend the same effort on the Chinese consumer as we do, we would be in trouble.”

At the end I will only like to say that Lenovo is not ignoring any of the prospective consumer and targeting all segments so making huge margins.