The virtual world has become more popular than newspaper advertisements for providing the information of jobs and searching the job vacancies. Profile based professional connection site LinkedIn is looking for the modification of their site with more user friendly tools and value added services. Thus they decided to go for some acquisitions which could help them in promoting their sites to more people.
LinkedIn mobile penetration Planning
LinkedIn is the largest profile based professional site where they aim to make a network between the corporate and professional persons around the globe. But currently LinkedIn is not user friendly for the huge interface and large profile. LinkedIn is going to release more compatible version for the mobile users which will increase their customer base.
LinkedIn’s acquisition strategy
Linked is focusing on the number of unique and active users. They are targeting to increase the traffic by some innovative acquisitions as these acquisitions can lead them to access into some new market. Acquisition of a new company permits the use of all old services, data and market of the old company. Thus it can be a great way to increase the traffic of their site along with increasing the user friendly tools and facilities.
Creating the new tools for the users
LinkedIn Corp. is one the largest social networking site of the current market. They are trying to reach more people with more sophisticated tools which can make their site different from others. For this reason LinkedIn CEO announced a master plan to work on producing more tools which will enables the user to try with own formats. In fact they are trying to create a customized option where the user will be able to use their own settings, formats and interface.
Current scenario of the market
Although LinkedIn is dominating in the professional networking market, but they lag behind the Facebook, Twitter and Myspace in the sector of social networking. According to market research agency Comescore Inc. Facebook has the highest number of active unique users. Facebook has around 548.1 million users where twitter has 90.2 millions and LinkedIn has 45.1 million. The average yearly income of LinkedIn users is $107,000 according to Nielsen Co. information. Linked has planned to expand its market beyond the current one with more man powers and strategy. They setup their business offices on Brazil, USA, India and China. They are going to setup a new branch in Canada very soon which is announced by CEO Jeff Weiner.
LinkedIn associated with Twitter Inc.
Short status facility proving social networking company twitter is now connected with LinkedIn. If anyone tweets in the twitter account that will be visualized in the LinkedIn account and any update in the LinkedIn account will be visible in the twitter account.
With all these innovative facilities LinkedIn is going to be introduced to the more numbers of users. In fact they are concentrating on cutting edge technology and user comfort for increasing the traffic and active users of the networking site.