Although Pinterest is 2 years old, many of us wouldn’t have even heard its name. Pinterest is a social media platform for sharing pictures. It is not about sharing words and content; rather, the platform helps you in organizing and sharing any beautiful picture you clicked randomly or came across on the Internet, using pinboard as the platform. It is a completely DIY platform and is all about your creativity. The image or picture that is added to Pinterest is known as a pin and a collection of pins forms a board. The feature of repin is similar to the Facebook sharing feature and it lets you share others’ pins.

Recently, Pinterest has been in the news since the platform is attracting hordes of traffic and interestingly, the major traffic comes from female visitors. As per the statistics from Compete, “The site’s popularity is quickly growing. Pinterest’s traffic increased more than fourfold between September 2011 and December 2011, bringing in 7.51 million unique visitors in December alone.”

The sector that is benefitting the most from Pinterest is retail. Of late, Pinterest has become the topmost traffic referrer for retail- based websites. This is what leads to a rise in the number of visitors and ultimately the sales.

Pinterest is emerging and it is expected to become the most sought-after social media commerce website in the future. According to the internal data and statistics from Monetate, the photo-sharing platform has already joined the list of the top five referrer websites for various retailers.

Retailers, on the other hand, are also making a great use of the platform to attract more and more potential buyers.