The old interface of the site MSNBC is changed with a great modification in it. The old style was outdated as well there was less scope to share news briefly and share good number of photos. But MSNBC now claims that this change will enable the users to enjoy more detail news and updates.

New presentation format emphasizing photos

Among the changes is a new presentation approach that departs from the traditional, print style. The stories will be started with photos or videos from now on wards where the old format started with a block text.

Scrolling features

The “upscroll” feature displays an index when users scroll upward, above the masthead. Story pages are divided vertically, displaying blocks of text, video and photos, plus a section for commenting within the story page.

The related stories and a dashboard are placed below the story which automatically shows the current, most-read topics on the site. Along with this a video player is introduced which enables the users to watch the tools for clipping and sharing snippets. Instead of standard layout templates, MSNBC has about 30 different ad combinations possible on its pages.

Prediction of effect of the change

The owners of the MSNBC are NBC universal and Microsoft are very hopeful about the current change in the sites. NBC universal is world renowned news channel agency who has CNBS, CNBC World, NBC and The Weather Channel as the sister concern of MSNBC. NBC Universal has 82% share of the MSNBC where Microsoft owns rest 18%. Charlie Tillinghast, president and publisher of MSNBC stated, “We lead with the strongest storytelling element.” “It’s a flexible layout that’s done based on the sponsorship,” Tillinghast said. According to them this redesign may lead to decrease the traffic in the sites, but will enable users to stay more time in the site. As it added more text, photos and videos; the users will get more things to stay here. They are not anxious about the less traffic, because they can easily work with less traffic but this would be more effective. “The quality of the ad impressions goes way up, the engagement with the user goes  up,” Tillinghast said. “If that means fewer page views, we’re fine with that.”

The overall feature of MSNBC is now a matter of enjoyment for the viewers because they will be able to get the news with more lively photos and videos.