During the end of the year, the Google incorporation’s YouTube is introducing skippable advertisements. This was declared by the Mr. Baljeet Singh, the senior product manager. He said that the new format will enable the users to skip the ads. The company will also not charge for the skipped ads from the advertisers. During the last November, a journal reported that the you tube will now have a skip button. This option will enable the users to pre-roll the users to skip the ads between the videos. This company also doesn’t charge for the ads that users do not want to watch. This also enables the users to choose the ads which they want to see while watching a long video. Since the last year the company has been testing with the new ad format for the new tube.
Survey conducted by the YouTube
An earlier survey conducted by the youtube has shown that 70% of the users refuse to watch the video before the completion of the pre-roll ads. Mr. Singh said that with the skip option and the new format of the YouTube will enhance the number of users.
Statements made by the various staff members
He further commented that there will be diverse skipping rates which will be set according to the quality of the ads. He also added that the users can chose the ads that they want to view while watching the videos. The director of media sales for Google’s America, Mr. Eileen naughton has showcased some videos related to the world cup and its other related events. The campaign conducted by the compnay7 was quite successful. Many of the Google’s ads are related to the search advertisements. Real time bidding, banner ads, Google’s newest big business was the event which conducted the presentation in which the prime focus was related to the skip button which is being introduced by the YouTube. Many discussions were held regarding the same topic in the Chelsea headquarters of the Google. Hulu is the biggest competitor to the YouTube. Hulu is basically a paid subscription for watching the videos, TV shows throughout the world through various mobile phones, computers and other electronic devices. The vice president of the global media and platforms for Google, Mr. Henrique de Castro said that YouTube will overlook all the other competitors. The company will also not charge for the skipped ads from the advertisers. During the last November, a journal reported that the you tube will now have a skip button. This option will enable the users to pre-roll the users to skip the ads between the videos. This company also doesn’t charge for the ads that users do not want to watch. This also enables the users to choose the ads which they want to see while watching a long video.
