Google has evolved into an online giant which has made many people completely dependent on it, especially those involved in research. It is not only a medium through which people can access what they are looking for on the net, but also contains a variety of products with different features. The most notable among these products which have become very popular recently are the Google Chrome, Google earth, Google talk and many more. It also has a range of services like Gmail, Orkut, News, Maps and YouTube.

There have also been lots of speculations around Google launching a music service. The speculations continue to take shape as the online giant pitches record labels on a solution which would include both a subscription service having a cloud based locker and a la carte downloads. This service would allow users to access their music libraries through any connected device. It is invariably being talked about that the Google Music service may provide good competition to the likes of Apple iTunes and the Amazon MP3. It would function mostly like them like offering customers the choice between complete digital albums and individual tracks. However what would set the initiative apart would be the locker option that would be priced at $25 every year. It would allow the users to automatically transfer the purchased content to a cloud based account for streaming or download to authorized devices. Apart from this, social media features like playlist sharing will also be included.

Google is expected to come up with both a mobile application and an online music player. It is also in talks with the labels to provide users with the facility of checking out and listening to a full length stream of a song absolutely free for the first time. After that, the consumer would be able to access only a 30 second sample of that particular track.

It is also being said that Google is negotiating a three year licensing agreement across all the countries where the music service would be launched. This agreement includes a 50-50 subscription revenue share with master rights holders and music publishers will receive a 10.5 per cent share.

The digital music ambitions of Google began to surface in June when Google was in talks with the recording industry. According to Wall Street Journal at the time, the service would be connected to the search results which would enable users to access the link when they look for an album or a song title. Vic Gundotra, vice president of engineering had said that the users would love this feature and that the music service would leverage technology through Google’s purchase of Simplify Media, a streaming media firm. The Goggle music Launch would also be eagerly awaited because of its clash with the leading Apple iTunes which currently accounts for almost 70% of all premium downloads and approximately 28% of all physical music purchases.

Let us hope that the new Google service becomes as popular and as successful as its other endeavours. For now, it is being eagerly awaited.