For tech savvy users, Nvidia is a common name. This is so because it is a famous MNC which specializes in the development of graphics processing units, and chipset technologies for personal computers, workstations and mobile devices. It has been a major supplier of integrated circuits and chipsets that are used in graphics cards, motherboards and video game consoles. Now, enthusiastic users are in for a treat as Nvidia has launched super-fast hardware and 3D glasses for visualization workstations. The Ferni graphics which was introduced by the company not so long ago, are now being spread throughout the product line. Nvidia had first come up with a line of chips for gamer PCs and had then moved to launching low-end game chips. And now it has moved on to and targeted the high-end professional workstation market. Now with the advent of 3D vision pro glasses, engineers would now be able to put their imagination to great use on the workstations.

This particular announcement was made by the company on July 27, 2010 in Los Angeles. While the stereoscopic 3D glasses were mostly used in games before, they are now being applied in the computer workstation markets. An advantage would be that these glasses would make the design of 3D objects easier and thereby help collaborating on design projects. Jeff Brown, GM of the Quadro Business for Nvidia, said that the Quadro add-on graphics boards will create the fastest workstation graphics in the world. The workstations with these graphics are more targeted towards designers, researchers, engineers and animators.

Compared to the last generation of Quadro products launched by Nvidia, the new graphics cards can run five times faster on 3D applications and up to eight times faster for computer simulations. The 3D scenes can now be run extremely fast. Nvidia’s popularity and dominance in the Advanced Micro Devices market remains unquestionable. It continues to climb up the ladder in the computer market and adding new capabilities such as IEEE double precision floating point performance and error connection codes memory. Such features are applied by engineers and scientists in medical imaging and computational fluid dynamics.

The impact of the latest Quadro graphics chips is already being experienced. This is confirmed by Olivier Maury, a research and development engineer at Industrial Light and Magic, a special effects firm. She said that with the help of these graphic chips, there has been a vast improvement in the processing of animated film scenes, especially those which involve a variety of complex images, like those of fire, dust and air simulations. Rob Enderle, analyst, Enderle Group, believes that to make big advances in graphics processing, the graphics hardware needs high quality software which Nvidia is providing. Multinationals like Hewlett-Packard, Dell, Boxx Technologies, NextComputing and Lenovo will be offering computers that use Nvidia Quadro graphics hardware. It is efforts by Nvidia to not only drive better performance by better graphics hardware, but is an effort in advancement to change the industry.