With the new spreading hype of social sites today, we can never tell the limitless possibilities of exploiting these advances. In making people see the things that we do, introducing new aspects to other people, building communities, and gaining new acquaintances. The link to the world just got broader and the world just got a little bit smaller. With these things at hand, business-minded individuals can now take advantage of these features.

Twitter, for example, is one of the most used application and most convenient way to reach other people. You can:

  • send advertisements,
  • make them check websites, and
  • Let information you have in store available for them to check out.

But, how can we conveniently use this to its full potential, as a tool for our business strategies? Here are some tips that we could use.

First of all, we could learn a few basics of Twitter. If you are a common person that tweets every day, like your life depends on it, you’re good to go. You have all the knowledge on the terms and the things that you can do with it. But if you’re just a starter, or a person who just thinks of trying Twitter because you just knew of the marketing strategies that you can use it with, you have to learn and study. Twitter may be simple and user-friendly, but you have to know the application from the simplest executions to the most elaborate postings to maximize its potential. After all, you can only put 140 characters at a time (just like SMS), so you have to know how to incorporate everything in that one single message. The things you want and need to say, and maybe a little comment or information that you need to imply.

The most popular and most appropriate thing that you can promote over Twitter is websites. Your websites could be for downloading movies to pay sites, the list goes on. The most effective way is to get the website’s URL (short for Uniform Resource Locator, the “address” of the site). Now, URL’s sometimes consist of a lot of characters and you have a 140-character limit. You can use a URL shrinker that lets you rename the URL to a more reader friendly fashion. For example, http://www.google.com could be renamed as SEARCH. That’s saving characters from URL’s, making the link friendlier to those who are not accustomed to reading internet stuff, and giving you extra character allotment for more important things. Furthermore, you can register to an account wherein you can keep track on the hits of your URL; the people that clicks on it, the people that visits the site because of your link, and so on. If you have several messages, this determines which were ignored and which were good.

Another thing to consider is sending your initial messages to the people who needs and appreciates your business. Just like with other marketing strategies, you can’t give make people eat meat if they are vegetarians. Same goes here. It makes the re-tweet value higher. Sending the message to the right clientele raises the re-tweet value, giving you less effort on sending but still getting great results. Putting tags on your message is also a good step. Tags put your message to a certain category; so every time a user searches for a website that matches to your message, it will come out with the results; thus, reaching other people furthermore. In Twitter, tags are made by putting “#” before the word. To tag search, just type in #search. Easy.

That leaves us with a few finishing touches. You could always leave a few characters blank. This will be beneficial in cases that a friend might want to add a comment or additional information to your tweet. He/she doesn’t need to edit your message; he could just add the information for you. With these few tips, you could just use Twitter not just as a medium for gossips and talks, but for other benefits as well.