In past few years there is a remarkable evolution in Skype and the third party access. Skype is a communication mode through web in multi service communication system. Skype would go so far in allowing third party services to deploy. There are two examples Fring and Truphone. These two are making a way to put up a temporary Skype client on a Gateway and by that Gateway they built their own interface to the Skype user.
There are issues of service quality (especially voice and video quality), scalability and the overall user calling experience that can take advantage of the resulting Skype connection by compromising the user’s experience. Technically one can make the relevant voice and video connections by these. Now a day people are looking for a services that allow them easily find and select a contact, select the calling destination (home, mobile, office, Skype for example) and then make the connection by pressing a hardware green button or pressing a few soft buttons within a reasonable time (say less than half a minute). For a non technical business and consumer users this multi service communications offers to be a bit overbearing and over whelming.
Skype opening up to developers
From past four years there has been a rough ride for developers. Some developers like Pam Consult, Netralia , InnerPass, OnState have demonstrated the third party applications and potential of Skype by persisting with their offering. The recent launch of Skype beta has opened up a significant opportunity for the developers. It’s a phased program and it ensures control over quality and service level issues. So we can say that we can expect some innovative hardware offering based on Skype pack and also a prominent software partner. Skype brand is ensured by few licensing guidelines. Where Skype see a significant value add market opportunity they generate revenues by reserve of rights. They prefer to preserve their brand image by free offers.
Skype is all about the user’s perfect experience
In order to incorporate the entire users experience Skype focuses far beyond the enabling technology. Its sheer ease of use and installation made it popular among millions of user and the same is readily adopted by approximately 100 million active users and over 600 million users created their accounts.
Skype true communications software
Skype’s CEO Josh Silverman repeatedly emphasized during the CES conversation last January that Skype is fundamentally communications software. As a result the property rights for their software are owned by Skype. Their success story lies in making this property freely available. The Skype to Skype calling charge/ over head is so absolutely very less or free whereas Skype to mobile /landline dialing involves cost that too quite cheap and affordable. A key piece by using on Skype embedded hardware device or using Skype in personal computer provided to the users. It is obvious and important that Skype should defend their brands image and also defends potential revenues and hence they need the intellectual property protection.
Skype video calling- being used on 35%Skype calls and no charges for one to one video calls
In commercial TV production platform Skype had a great success, for users of this application Skype has developed some special licensing terms. Skype is really a useful tool/software utilized by millions of users for its free availability and flexibility and versatile nature.