Mobile phones have become an inevitable part of our life in this 21st century. Today’s ability to do more things on the go – such as watching videos, sharing pictures or checking directions – is not only changing the way we live; it is driving exponential growth of mobile data traffic.

Sprint, operated by Sprint Nextel Corporation has been providing its customers a great wireless experience now and hopefully they will, in the future too. Sprint has been a global Internet carrier and makes up a portion of the Internet backbone. In the United States, Sprint is the third largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network. From its packed portfolio of innovative phones and devices to its leadership in introducing 4G services, to its consumer-friendly Everything Data plans that feature unlimited text, Web, and calls, Sprint has been offering the best value in wireless.

Sprint will be increased its postpaid rates by applying a $10 per month Premium Data add-on charge to activations of Smartphones beginning January 30. The charge is supposed to assist Sprint in offering simple and affordable unlimited plans for its customers while maintaining a wireless network able to meet the growing appetite for a richer mobile experience. Subscribers with Smartphones will still receive the best value in wireless, including the Any Mobile, anytime feature offered in the United States only by Sprint.

The new Premium Data plan will only be for new Smartphone customers and current customer upgrades to new Smartphone models.  It was instituted to deal with Smartphone users who can consume up to ten times more data than feature phone users. Sprint claims that Smartphone users consume 10 times the mobile data of non-Smartphone users due to data-intensive apps and services. The plan will be applicable to Blackberry, Android, Windows Mobile, Palm, and the Instinct family of devices. Sprint points out that users of the EVO 4G, Epic 4G, and EVO Shift 4G are already paying this fee.

Building, maintaining and expanding wireless data networks is not free – there are real costs involved. In effect, Sprint has chosen to increase the price of its unlimited Everything Data plans, which is still below that of its major competitors, for the segment of customers – Smartphone users – who are using wireless data the most and are driving up costs. Consumers have many choices. They can choose unlimited, worry-free data plans on the Sprint network or they can have tiered, metered plans and overage charges with other wireless carriers.

Sprint spokeswoman Cristi Allen has also confirmed that current Sprint subscribers with the $69.99 plan will only keep that price as long as they use the same Smartphone.  When a customer upgrades to a new Smartphone after January 30, the customer will be able to see the plan increased by $10 a month for the line with the new Smartphone.

The Sprint Everything Data plan, with free calls to any mobile phone and unlimited data, is currently $69.99 a month, while the same options are $99.99 a month at T-Mobile and $119.98 at Verizon Wireless.  AT&T no longer offers unlimited data plans for new subscribers. Although, long time subscribers can still have unlimited data plans.

With the need of faster web facilities, video call facilities on the go. Sprint is offering the best deal possible to its customers.